Ed Sheeran ‘to become a billionaire’ before 30 after £500m from tours boost wealth

The Metro “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full article here: https://metro.co.uk/2019/05/26/ed-sheeran-become-billionaire-30-500m-tours-boost-wealth-9692220/

PR expert tells Jeremy Kyle to reinvent himself

The Independent “Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long” Read full…

Political symbols and How the Brexit Party are short circuiting your brain

As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre.   The politics of the right have always understood the power of the symbol. The eagle…

Why real-life memoirs are such a hit with readers

The Guardian The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. “What they don’t want to know is that it’s a perfect life.” Read full…

Harry Styles the Art of Gender Fluid Publicity.

Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Who can forget Gaga’s meat frock, or Cher and Bjork in headline-grabbing Oscar red carpet confections? Fashion has always had an opinion and leaned…

Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic

The Independent Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period…