CNA Lifestyle “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said. “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of…
The Guardian Gillette #MeToo ad on ‘toxic masculinity’ gets praise – and abuse Backlash includes call for boycott of P&G, complaining commercial ‘emasculates men’ The advertisement shows men intervening to stop fights between boys and calling other men out when they say sexually inappropriate things to women in the streets. “We believe in the best in men: To say the right…
You would have to have a hardened heart not to have felt for Andy Murray on waking up this morning. This is a man who wears his heart on his sleeve and bravely isn’t afraid to show it. His authenticity and courage has warmed a nation’s heart. Yet Andy Murray has had a checkered history…
The Guardian Mark Borkowski, a PR expert who has worked with Michael Jackson, Van Morrison and a host of other stars and brands, believes Murray’s options are vast. “There is almost nothing he couldn’t do next,” he says. “What we look for in PR these days is authenticity and raw emotion, and Murray has got…
Talk Radio Is it clever for the British Army to be targeting millennials in their new recruitment drive? Mark discusses the campaign with Jamie East on talkRADIO
The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials”…
The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work. The adage is now echoed as ‘there is no such thing as bad publicity’, and instead of Édouard Manet and Oscar Wilde…
CBC ‘Duelling duchesses’ and a Game of Thrones script: Why the royal Christmas is under more scrutiny this year Negative headlines have been swirling around younger members of House of Windsor Borkowski isn’t surprised by the headlines swirling. “You can interpret a look in whichever way you want to see it,” said Mark Borkowski, a British…
All references to Christmas or end of year removed. We can do a round up at the appropriate time. A Friday thought or two. Borkowski has retained the heart of its culture throughout all the change and technological advances around us. We are a company based on creativity and bravery, but also and perhaps most…
BBC PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances. “They’ll be thinking ‘What is the next appearance on…