In years to come perhaps they’ll use Zinedine Zidane as a test question at PR school. The question would be this: How do you spin the red card that ended his career in shame so that we remember him as one of the greatest players of all time – rather than one of the biggest…
As a peace accord, you’d place about as much faith in it as a ceasefire between Israel and Palestine. It’s only a matter of time before it falls apart. And if you’ll excuse the amateur analysis of a complex situation, it all boils down to one thing – an argument over who started it first….
John Rendon is one of the most powerful men in the world, but the PR specialist rarely comes of out of the shadows Why are we all obsessed by lists? Take a look at the news agenda of any particular week and the media is full of them. This week it’s been lists of Oscar…
Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated…
The eerie, blurred video images of the hostage Kenneth Bigley, pleading for his life with the odds so stacked against him, are working hard demoralising us in every living room in the land. The poor man may well suspect that he’s an unwitting pawn in someone else’s publicity stunt, but he probably won’t see the…
It’s funny how interesting this seems two years on….. Saudis spin like a well-oiled machine By Roger Franklin June 23 2002 Even among his rivals in the PR business Washington spinmeister Michael Petruzzello incites mixed emotions. For some, those whose outfits foundered in the wake of the dot-com bomb and September 11th, it’s a simple…
I picked this up yesterday, it�s a report that suggests that the images of graphic brutality to Iraqi captives were produced by a porn site The conspiracy theorists are being fuelled I suggest by some shadow department in the Pentagon�s spin machine who may be trying to deflect some heat. The published report says the…