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If the price is right – Mark quoted in the Sunday Times on Celebrity Endorsements

Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here  

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It was true at the time: does it matter that yesterday Chris Evans was lying and today he is telling the truth?

Last Autumn it was ‘100% not true’. This Spring it was ‘absolute nonsense’. On Tuesday the BBC announced that Chris Evans had signed up for a three year stint as Top Gear presenter. Like conkers and daffodils in Summertime, the veracity of past statements becomes irrelevant in the time-space continuum of our mediascape. Evans, the…

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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

The only thing more nauseating than morning sickness has to be the wearisome and banal Royal baby chatter that has been assaulting my senses this week. It hasn’t just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are back in town and have…

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The Hillsborough Disaster and the Fresh Dangers of Media Manipulation

The long-overdue answers about police conduct during the appalling Hillsborough disaster have captured the media, and particularly the red-top, imagination. It’s small wonder- the tragedy is ingrained into our national psyche to a degree unmatched by any comparable event. Understandably, the families of the 96 have campaigned unrelentingly for justice, but the fascination extends beyond…

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My Thoughts on The Olympic Torch Fiasco from Early June

The Mail’s furore at the Olympic torch sponsor-gate is misplaced. It’s emerged that, whilst a large proportion of torch bearers are the promised saintly examples of youthful attainment and inspiration, a few are portly middle managers called Kevin, whose achievements stretch little further than turning up to work for a company whose coffers are helping…

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Tim Bell: A Surprisingly Erudite Spokesman for an Industry

Allow me to begin, somewhat cautiously, with a disclaimer: I do not agree with many of the political or moral views of Tim Bell, the legendary ex-S&S lobbying supremo who has found himself continually in the spotlight since the emergence of the Bell Pottinger scandal last year. Without going too far into it, I have…