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Adam Horovitz | Uncategorized

The Sleb's Prayer

Byadam September 18, 2009

Our publicist which art in Chinawhite shallowed be our names. Thy quick-fix come, thy stunts be run in Heat as they are on Popbitch. Give us this day our daily big-ups and forgive us our coke deals as we forgive those who report our coke deals to the press. Lead us not into the Priory…

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Mark My Words | Uncategorized

Churnophrenia: the News Disease

ByMark Borkowski September 15, 2009

Maybe I’ve reached a midlife crisis of confidence in the news, given how long I’ve worked in PR, but the more I read the papers or listen to the radio these days, the more I find myself considering the underbelly of the stories that I’m hearing and pondering on who exactly delivered a particular story…

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Mark My Words | Stuntwatch | Uncategorized

All the President's (Short) Men

ByMark Borkowski September 8, 2009

What is Nicolas Sarkozy’s problem with his height? He can’t seem to go a week without turning up in the press reportedly wearing a pair of stacked heels and standing on tiptoe in an effort to make himself feel taller – be it next to Barack Obama or factory workers in Normandy. His latest stunt,…

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Mark My Words | Uncategorized

Dissecting the Spin Doctors

ByMark Borkowski September 4, 2009

I’ll be taking part in the Radio Academy debate on Spin Doctors in the Gibson Building in Rathbone Place next Wednesday at 6.30 p.m., joined by Katie Hopkins, who founded her own consultancy after saying ‘No’ to Alan Sugar in The Apprentice, and the politicial blogger Guido Fawkes. The chair for the event is Jeremy…

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Mark My Words | Uncategorized

Fixing the Polls

ByMark Borkowski September 4, 2009

Bearing in mind what I wrote in yesterday’s post about transparency and trust, it doesn’t really help that there are still PR firms out there who will go to any lengths to be popular. Seventy Seven PR recently put up an adhoc poll to find out which PR firm people admire the most. A nice…

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Mark My Words | Uncategorized

Politics: The only way is up

ByMark Borkowski May 26, 2009

We asked a panel of experts how they would solve Parliament’s problems If you were to pick out one MP’s claim as highlighting the worst excess, which would it be and why? Sir Peter Viggers and his duck house. It’s not the amount of money that causes concern, but the underlying cast of mind. There…

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Mark My Words | Uncategorized

McBride and Prejudice

ByMark Borkowski April 17, 2009

A week has passed and it amazes me that there has been as much surprise at – and media condemnation of – Damien McBride’s attempts to slur the opposition as there has been. Surely this sort of thing, in one form or another has been going on for years? I’m not suggesting I approve of…

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Mark My Words | Uncategorized

The Heart of the Brand

ByMark Borkowski November 26, 2008

Lists define PR – the industry loves and fears them. And when a researcher online takes and avid and assiduous look at brands and the dirt at their roots, there is nowhere to hide, as a list from the Multinational Monitor website proves. “2008 marks the 20th anniversary of Multinational Monitor’s annual list of the…

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THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

Jim Moran Lives On!

ByMark Borkowski November 20, 2008

I’ve just been sent a copy of the free Belfast cultural paper, The Vacuum, which features an article on the great Jim Moran, citing The Fame Formula as the major reference. It’s good to see that, in the wake of the book’s publication, the word about some of the lost greats of the publicity world…

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Mark My Words | Uncategorized

Gordon Brown strikes back..

ByMark Borkowski October 13, 2008

All the madness engendered by the slumping, declining, crashing money markets has thrown up some interesting residue. One of the most immediate changes is the way that Gordon Brown seems to have reverted to his ruffled, dishevelled old skool persona and has dumped the carefully spun version like so much laundry – and I think…

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