Forensically picking through the PR damage that is left after Heather Mills McCartney’s Halloween PR onslaught, I can only conclude that it was an emotionally crude crusade of her own design. The harm inflicted on her tattered brand after sweeping across media Ville was nothing short of catasphrophic. The screaming banshee is now a textbook…
Wired magazine editor Chris Anderson has decided to list every lazy PR person who spams his mailbox with irrelevant messages. He claims that “Lazy flacks send press releases to the editor in chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what…
Every morning I wake up and wonder what kind of opportunities the day will bring. As a publicist, I have to be careful what I decide to get involved with. I read in the The Mirror today about the campaign to keep the memory of Charlie Thompson alive. She was the 13 year old girl…
Jackie McQuillan Branson uber PR, puts up with the exuberant publicist at the after show party. I cheekily suggest an upgrade on my next flight to LA on Virgin Atlantic Mark declares his love of Coronation Street to Nickie Sanderson and her agent. I celebrate the fantastc TV coverage and now time for bed Zebedee
I am told in Jane magazine that it’s all change in the house of Simpson, Jessica not Homer! It seems that she has fired her publicist and has taken control of her brand. “I am my own publicist right now.” I’ve called all the heads of the tabloids. I don’t want anyone else to speak…
From the Independent … The public relations expert Mark Borkowski said the appointment of Mr Bloch, who also represents John Travolta, Bruce Willis and David and Victoria Beckham … http://news.independent.co.uk/media/article325739.ece
Ah, August, the cruellest month by far for newspapers, but usually quite a good one for publicists. Circulations plummet as readers and journalists alike flit from villa to beach, and those left behind tune to Channel 4 for the cricket while they pray for something momentous to happen on the quiet watch. This year, however,…
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great…
Dispatches Monday October 25, 2004 The Guardian What’s a poor publicist to do? When it comes to getting your clients on TV nowadays there are more chat shows than you can shake a remote at – currently over a dozen on terrestrial TV alone – but the five daily daytime slots are the hungriest. BBC…
SCOTSMAN http://www.edinburgh-festivals.com/reviews.cfm?id=925692004 Son of Barnum: A Stunt Too Far KATE COPSTICK ASSEMBLY ROOMS (Venue 3) “I AM not,” says the cherubically charming Mark Borkowski, “a PR guru. I am a publicist.” But not a practitioner of what, in his final, admirably hard-hitting section, he calls “the art of the dark publicist”. Borkowski is Gandalf to…