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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

The only thing more nauseating than morning sickness has to be the wearisome and banal Royal baby chatter that has been assaulting my senses this week. It hasn’t just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are back in town and have…

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Waitrose and the twitter storm: happy accident or calculated hit?

Waitrose have joined the happy band of consumer brands to have a well-intentioned twitter campaign hijacked, as their #waitrosereasons hashtag found itself the source of various class-based jibes at the expense of this most well-heeled of retailers. I am still trying to work out if this was a calculated attempt to kick off a conversation….

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Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand. They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen…

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The Hillsborough Disaster and the Fresh Dangers of Media Manipulation

The long-overdue answers about police conduct during the appalling Hillsborough disaster have captured the media, and particularly the red-top, imagination. It’s small wonder- the tragedy is ingrained into our national psyche to a degree unmatched by any comparable event. Understandably, the families of the 96 have campaigned unrelentingly for justice, but the fascination extends beyond…

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Vladimir Putin and the pitfalls of the personality cult

Vladimir Putin inspired worldwide scorn and a few great photoshops this week when he announced his plans to aid the migration of some unfortunate birds with the help of his trusty hang glider and a superhero-esque costume. In some sense, people are right to laugh- Putin is a crazed autocrat, so mad on his personality…

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Twitter or Trad PR? Always Check the Bathwater for Babies

The past few years have seen huge debate in the PR industry around the radical reshaping of public relations. Why, asked the naysayers, would a Celeb employ a PR in an age where they can use Twitter to break stories, correct rumours, build their brand and offer coveted insights into their lives? DIY was the…

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Bob Diamond and the Perils of Opacity

After a period of quivering, the Barclay’s house of cards finally crumbled this week, with Marcus Agius’s remarkable u-turn and Bob Diamond’s final resignation. The whole confusion points to something of a head in the sand culture among senior leadership, with mistakes perhaps ignored and accountability certainly a convoluted issue. Barclays’ has certainly had a…

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Harnessing the crowd, and knowing what they want (what they really really want)

The tremendous response this week to the launch of Viva Forever! The Musical(manhandled by my esteemed colleague Dee McCourt and her team of pixies) probably came as a surprise to many in the higher echelons of the arts and media world. Yet the tremendous outpourings on twitter, not to mention the reams of coverage and…

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What brands can learn from Jimmy Carr's mistakes

The issues arising from scrutiny of Jimmy Carr’s tax affairs have much to teach us about the proper handling of a crisis and structuring of a brand strategy in the Now economy. The affair encapsulates problems which are endemic to any brand- the reason I’ve enjoyed giving some much commentary on the whole sordid business…