Malcolm Walker and Tom Reddy how we applaud you! Being the subject of an observational documentary is not without risk, but Iceland emerges triumphant from their series because as an organization, they don’t perform. They don’t hide. Malcolm and his team remain unashamedly authentic whilst not taking themselves too seriously. How wise. Who would have…
The PR and marketing landscape has forever changed, thanks to the ever-present giant that is the internet – never was this more obvious than when I looked at my audience at the SearchLove conference, which consisted of a plethora of technophiles looking lovingly at their laptops. Interestingly enough, I was there to speak about PR…
So the Mail/Miliband hoo ha drags on – as I write this an argument already played out a hundred times on twitter is being hashed out afresh on Question Time. I don’t want to contribute to either side of the moral debate, but I do want to make an observation. For once, the Mail, the…
Following recent reports into Ketchum PR’s involvement with Russia, we thought we would take a deeper look into how the PR giant works its magic worldwide. This is not the first time that the PR behemoth has struck controversy, yet they continue to go from strength to strength. What is their secret? First and foremost,…
I recently came across a post on PR Newswire’s blog (http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to drive my business goals. Like the narrator of Marcel Proust’s In Search of Lost Time, who finds himself cast back in time upon consumption of a madeline, I was sent rocketing back to…
Activists scaled The Shard and the Home Office brazenly paraded their views on strategically driven ad vans. Has the PR stunt died a somewhat tepid death? In a CommsChat twitter conversation, Mark Borkowski discusses bullish lobbying, the art of EQ & the importance of play via Plato.
When, in 2010, David Cameron described commercial Lobbying as the “next big scandal” in British politics, he drew attention to a strange truth. The work of the commercial lobbyist has all the necessary triggers for popular British outrage, not least because it’s conducted by a tightly networked elite behind closed doors. Despite this, the public…
The attack on the soldier on the streets of South East London was truly terrible. The two men who carried out the attack coveted one thing: the oxygen of publicity for their cause. And boy, did they get it. Today’s papers are entirely dominated by sensationalist headlines and language that does nothing to encourage calm…
Today marks a momentous day for Sally Osman, who, in June, will take on the role of Communications Secretary to HRH The Prince of Wales and The Duchess of Cornwall. Whilst researching my book, The Fame Formula, which examined the PR legends of Hollywood, a pattern started to emerge: the very best publicists in the…
As I write this from Los Angeles, the news ticker is awash with the minutiae of the horrific bombing that took place in Boston today as marathon runners crossed the finishing line. Doctors are telling stories of innumerable injuries and amputations; eye witnesses are giving accounts of terror and confusion; the President is offering platitudes…