AUSTRALIAN police have spoken out against claims British backpacker Jamie Neale faked being lost in the Blue Mountains National Park in order to sell his story to the media. The 19-year-old, who slept under shelters made of bark and lived on kangaroo berries for 12 days, sold his story to Australian television for £100,000. But…
You couldn’t move anywhere this morning without hearing something about Ben Southall, the British winner of ‘The Best Job in the World’ and the string of idyllic desert islands along the Great Barrier Reef off the coast of Queensland, Australia, which will act as his home and office for six months. Not surprising, when the…
I will be going head to head with Max Clifford to discuss the toxic nature of celebrity at the London College of Communication tonight and, if you don’t have a ticket – they sold out quickly – you’ll be glad to know you haven’t missed out! You can get involved in the heated and controversial…
Published Wednesday 25 March 2009 at 09:25 by Mark Borkowski Familiar with Facebook and always available to Twitter, PR guru Mark Borkowski says there is no excuse for promoters to ignore the endless advertising possibilities of social networking sites It may seem strange to be talking about 19th century impresario Phineas Taylor Barnum in the…
And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients. I’ve admired the work of Beatwax for a long time – their stunt to…
In previous recessions and downturns, many companies came to realise that the only way to steer themselves away of the maelstrom was to turn to the steadying ship of good PR. Perhaps Bill Gates’ aphorism – “If I’m down to my last buck, I’ll spend it on PR” – should be embraced as the mantra…
Three out-of-work, recession-hit Santas were employed by Borkowski for a simple photo shoot for the company’s Christmas card, due to take place this afternoon. Unfortunately, they got thoroughly drunk beforehand and are currently rampaging around the streets of London. Fortunately, we had a video camera on hand and have been following them as they shout,…
Luckily, someone at the PR Week Awards was on hand with a camera to capture the Borkowski team’s exuberant stage invasion post the announcement of the team winning the Campaign of the Year Gold Award for the Cadbury’s Wispa campaign. The footage below proves beyond doubt that the only thing to go quietly to the…
The last time we entered the PR Week Awards was fifteen years ago. Then, we won the award for Best Promotional Activity for a publicity stunt that involved a circus and a clown. It was a well-earned award, beating Freud’s Planet Hollywood campaign. For many reasons, however, we have not entered since then. This year,…
As I mentioned yesterday, there’s a star name being attached to a possible Maynard Nottage biopic – and that name has been revealed in today’s Daily Mail, in Richard Kay’s column. He says: “Uber PR Mark Borkowski’s rediscovery of Twenties Hollywood publicist Maynard Nottage has caught the eye of actor Dustin Hoffman, who wants to…