Moreover, PR expert Mark Borkowski suggested that it was a strategic move to shift the narrative amid criticism of Meghan’s Netflix series. He said, “It’s hard not to see this as a strategic play to generate buzz. The fingerprints suggest it’s her peculiar art of controlled chaos.””Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes and ‘authentic’ vulnerability is starting to feel like a well-rehearsed script,” Mark noted.https://www.geo.tv/latest/596499-meghan-markle-handwritten-note-unmasks-her-carefully-constructed-persona

Mark Borkowski, one of the UK’s leading publicity gurus and crisis managers, has said while Ms Hirsh’s criticism of the show appears genuine, Meghan’s handwritten note is straight out of ‘the PR playbook’.’Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes and “authentic” vulnerability is starting to feel like a well-rehearsed script. The noise is deafening, but the signal—the compelling reason for her continued relevance is fading’, he said.https://www.dailymail.co.uk/news/article-14518939/meghan-markle-note-podcaster-netflix-flop-publicity.html

Trump has rewritten the pr playbook. The industry either responds or gets left behindBritish PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world where noise is currency and words are devalued.When a Trump-supporting journalist heckled Ukraine President Volodymyr Zelenskyy for not wearing a suit, he showed us all how PR, media and communications have changed forever.A week on, and I am still thinking about that bizarre, telling moment:…

Meghan Markle’s true strategy exposed by expert as Duchess makes major changes to brandA leading PR specialist has weighed in on the ongoing discussion about Meghan Markle’s public relations tactics, suggesting that her true strategy is a clever form of misdirection. PR guru Mark Borkowski believes that Meghan’s actual plan revolves around keeping the public intrigued by her actions.Mark shared his insights with HELLO!, stating: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.”He further explained: “The more unpredictable she is, the harder it is to take her down….

Inside Meghan Markle’s big relaunch and how Prince Harry really feels about it – exclusive”Changing the brand name is just one of the many lessons that come with being a founder,” a sympathetic source tells HELLO!”This isn’t an identity crisis, it’s a business model,” PR and crisis advisor Mark Borkowski tells us.”The perpetual reinvention, the strategic vagueness – it’s all by design. The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle.”Maybe she’s not losing control…

PR expert Mark Borkowski has suggested Meghan Markle’s strategy has not been about demonstrating a clear plan, but the very opposite A top PR expert has suggested that they know the truth about Meghan Markle’s PR strategy, claiming her actual plan is a very astute form of tactical misdirection.Said PR expert, Mark Borkowski, believes Meghan’s plan is simply to continue generating curiosity about what she’s doing. Mark suggested Meghan’s aim is to keep people guessing, in order for them to keep talking about her.He told HELLO!: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy…

Early signs indicate viewers are not rushing to watch The Baldwins (just 680,000 watched on its opening night in the US) and as a PR exercise it has backfired, practitioners in the field told the Mail.British PR guru Mark Borkowski dubbed the TV series the ‘Baldwin Redemption Tour’, adding: ‘Except, rather than redemption, it’s a slow-motion car crash dressed up as a cosy slice of family life.‘A truly abysmal piece of self-mythologising disguised as reality TV, designed not to entertain but to rehabilitate.’He went on: ‘This should have been a careful, patient, delicate exercise in damage control. Instead, it’s a…

David Beckham has once again shown his “unwavering loyalty” towards the Royal Family, claims a PR expert, after his presence on stage in front of world leaders at the World Economic Forum in Davos, Switzerland.PR guru and crisis communications specialist Mark Borkowski certainly thinks Beckham is “signposting” his worthiness for a knighthood, whic many believe that Beckham has been after securing for many years.He said: “Beckham isn’t merely in the ‘good books’; he’s practically penning a chapter. His unwavering loyalty, conveniently broadcast at a global stage like Davos, is an unmistakable nudge to the Establishment.”Speaking in an interview in Davos,…

Full of trap-soul beats teasing romantic escapades, Borkowski calls it a “calculated retreat into the familiar, comfortable territory” of the more sensitive “certified lover boy” persona that dominated Drake’s initial breakthrough albums like Thank Me Later and 2011’s Take Care.”His reputation might be in tatters within certain circles, but commercially, he remains bulletproof,” says Borkowski.The camouflage from his status as a commercial chameleon means that “despite the clear L and Not Like Us becoming a defining moment in rap history, Drake keeps moving”, says Borkowski.Regardless, Borkowski is clear on the strategy – Gimme A Hug, like the album, isn’t a…

PR expert Mark Borkowski offered a different perspective, telling the Mail: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery.”The product she’s selling? Endless curiosity about Meghan Markle.”https://www.gbnews.com/royal/meghan-markle-royal-family-latest-as-ever-rebrand-netflix-update

While Mark Borkowski, arguably Britain’s leading PR guru and crisis manager, has said he believes the U-turns are all clever tactics to get publicity.He told MailOnline: ‘This isn’t an identity crisis. It’s a business model. Meghan isn’t floundering; she’s fluctuating on purpose. The perpetual reinvention, the strategic vagueness—it’s all by design. ‘No, it’s a TV show. No, it’s jam. No, it’s a vague, atmospheric brand called As Ever. ‘The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle….

PR expert Mark Borkowski claimed David’s actions were part of a long series of calculated efforts to finally earn the knighthood he’s coveted.Borkowski said: “His unwavering loyalty, conveniently broadcast at a global stage, is an unmistakable nudge to the Establishment.”A knighthood would cement his legacy not just as an icon of sport, but as a true bastion of Britishness.”https://radaronline.com/p/meghan-markle-fuming-royal-family-stealing-david-victoria-beckham/

Mark Borkowski, arguably Britain’s leading PR guru and an expert on the twists and turns in their relationship, told MailOnline: ”Turns out, even the most avant-garde fashion statements have a limit—swastikas. Who knew? ‘Bianca Censori has finally escaped the Yeezy asylum after realising “dominion” isn’t a marriage vow.  Meanwhile, Kanye remains Kanye: a one-man 3 ring circus’. The Australian-born architect could choose a path of retribution after suffering as part of her husband’s ‘circus’, Mr Borkowski said. ‘Bianca Censori just left the Kanye circus—and her next move could be gold. A tell-all book? A high-fashion comeback? A reality show exposing life…

Given that Andrew is no longer a working royal and no one wants to go near him with their work, the shamed royal is not left with many options to choose from.PR expert Mark Borkowski told The Sun that the reason Andrew appears to be in hiding is because of the lack of opportunities.Borkowski said that Andrew could do “something very subtle” like charity work but “no way” anyone wants him near their work. “I think he just needs to carry on playing golf and driving his cars around the estate and whatever,” he said.https://www.thenews.com.pk/latest/1276671-prince-andrew-forced-into-isolation-as-he-awaits-king-charles-decision

Borkowski, the agency headed by industry veteran Mark Borkowski (pictured), said the aim is to protect against the fallout of ‘cancel culture’ and the ‘culture wars’.The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt.According to Borkowski, Preempt covers 60 days of comms work by Borkowski’s crisis and reputation management team to manage and respond to negative media and social media coverage.Policy holders will also receive research, analysis, monitoring and training designed to prevent potential reputation issues in advance. They can report a potential issue via a…

Isolated’ Prince Andrew ‘rarely leaves Royal Lodge’ with life ‘now focused on 4 thingsAccording to PR expert Mark Borkowski, Prince Andrew’s apparent isolated life could be down to his lack of public opportunities, following his stepback from royal life.Royal commentators believe Prince Andrew is living an “isolated” life at the Royal Lodge, five years after he stepped back from royal duties.The Duke of York stepped away due to backlash he received about his association with the late paedophile Jeffrey Epstein.https://www.express.co.uk/news/royal/2005652/prince-andrew-royal-lodge-house-isolated-documentary

Given that Andrew is no longer a working royal and no one wants to go near him with their work, the shamed royal is not left with many options to choose from.PR expert Mark Borkowski told The Sun that the reason Andrew appears to be in hiding is because of the lack of opportunities.Borkowski said that Andrew could do “something very subtle” like charity work but “no way” anyone wants him near their work. “I think he just needs to carry on playing golf and driving his cars around the estate and whatever,” he said.https://www.thenews.com.pk/latest/1276671-prince-andrew-forced-into-isolation-as-he-awaits-king-charles-decision

David Beckham has once again shown his “unwavering loyalty” towards the Royal Family, claims a PR expert, after his presence on stage in front of world leaders at the World Economic Forum in Davos, Switzerland.PR guru and crisis communications specialist Mark Borkowski certainly thinks Beckham is “signposting” his worthiness for a knighthood, which many believe that Beckham has been after securing for many years.He said: “Beckham isn’t merely in the ‘good books’; he’s practically penning a chapter. His unwavering loyalty, conveniently broadcast at a global stage like Davos, is an unmistakable nudge to the Establishment.”Speaking in an interview in Davos,…

Andrew, the Duke of York, rarely appears in public and spends most of his time with family, including ex-wife Sarah Ferguson and daughters, Princess Beatrice and Princess Eugenie.According to PR expert Mark Borkowski, Andrew’s sheltered life is due to a lack of public opportunities as no one wants to be associated with him following his controversies, including his links to Jeffrey Epstein.In the documentary Prince Andrew: Where Did All The Money Go? a Royal commentator said of Andrew, “He’s rarely seen out and about at any kind of public event, he doesn’t venture into London like he used to a…