Another brand disaster for Meghan Markle? Duchess’s merchandise empire in crisis as American Riviera Orchard is renamed days before her Netflix launch… with a subtle dig at Royal family
Mail Online
While Mark Borkowski, arguably Britain’s leading PR guru and crisis manager, has said he believes the U-turns are all clever tactics to get publicity.
He told MailOnline: ‘This isn’t an identity crisis. It’s a business model. Meghan isn’t floundering; she’s fluctuating on purpose. The perpetual reinvention, the strategic vagueness—it’s all by design.
‘No, it’s a TV show. No, it’s jam. No, it’s a vague, atmospheric brand called As Ever.
‘The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle. So maybe she’s not losing control of her narrative—maybe we are’.
He added: ‘So, what’s next? A mindful butter knife line? A sustainably sourced candle that smells like “reinvention”? A pop-up experience where guests can personally witness Meghan not answering direct questions? Whatever it is, expect another name change when this one inevitably runs its course’.