Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Gregg Wallace warned outburst could be ‘career-ending’ as he – goes rogue
In his Instagram post, Wallace stated, ‘I’ve been doing MasterChef for 20 years, amateur, celebrity, and professional, and I think, in that time, I have worked with over 4,000 contestants of all different ages, all different backgrounds, all walks of life. Apparently, now that I’m reading the paper, I see that there were 13 complaints at that time.”I can see the complaints coming from a handful of middle-class women of a certain age, just from Celebrity MasterChef. This isn’t right”. However, PR and crisis management expert Mark Borkowski told Mail Online that it’s almost certain the star has ignored his…
As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse
Let’s discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in professional implosion. Watching him navigate his downfall has been like observing a soufflé collapse in slow motion: utterly predictable, yet still oddly fascinating.There are issues aplenty arising from the allegations levelled against him of inappropriate sexual banter: issues about power relationships, gender relationships, workplace culture, fame and the media. But from a PR standpoint Wallace has served up a textbook example of what not to do: a misjudged mess of ego, tone deafness and a…
Gregg Wallace warned online outburst could be ‘career ending’ as he ‘goes rogue’
PR and crisis management expert Mark Borkowski told Mail Online, it’s almost certain the star has avoided the advice of his PR team with his outburst. “The first law of PR in a crisis is never let your emotions rule your Instagram”, Borkowski told the publication.”What Wallace seems to have catastrophically miscalculated is the seismic shift in workplace norms,” he added. “Studios, like most workplaces today, are hypersensitive ecosystems. The top-tier talent is expected to lead with grace, setting an example for both on-screen colleagues and off-screen crew. “Bawdy” humour and inappropriate antics, once passed off as harmless personality quirks, now…
Gregg Wallace has ‘gone rogue’ and was ‘ignoring PR advice’ when he blamed ‘middle class women of a certain age’ for accusing him of ‘sexualised behaviour’ on MasterChef… sparking a huge backlash
Mark Borkowski, one of the UK’s leading PR gurus and crisis managers, told MailOnline today that Gregg is ‘only listening to his own ego’ – not advice – meaning his video about middle class women complaining is likely to end his TV career.‘The first law of PR in a crisis is never let your emotions rule your Instagram’, he said. ‘The PR playbook his ego is referencing was written at the same time as Mrs Beeton was writing her cook books’.‘What Wallace seems to have catastrophically miscalculated is the seismic shift in workplace norms. Studios, like most workplaces today, are…
‘RAPE’ PROBE Man, 34, arrested over ‘rape’ of woman at London’s Groucho Club as venue is closed by cops
The Groucho Club was established in 1985, catering to members of the media, entertainment and art industries.Named after iconic comedian Groucho Marx, famous members have included Stephen Fry, Noel Gallagher, Harry Styles and Lily Allen among others.Throughout its early history, the club garnered a reputation as a go-to venue for famous faces to let their hair down in privacy.It has even been alleged that there was a dedicated room where members could buy cocaine.However, the club is said to have taken a much calmer turn in recent years.Mark Borkowski, who has been a member since 1985, said: “I have seen…
The renowned British brand that risks alienating its loyal customers
One recent study reported companies employing inclusive advertising enjoy an uplift in figures of 16% over the long term. It’s too early to know if Jaguar’s disastrous rebrand will impact sales of future Jags. Its new car will be released to the public early next month. Whether it makes Christmas wish lists is another matter.Veteran PR expert Mark Borkowski is one of those urging restraint. He tweeted: “There’s clearly a grand plan unfolding here. I’ll be watching from the sidelines. “It’ll either soar to the heavens –or someone will be handed a concertina for an eternal gig at the gates…
How Victoria and David Beckham handle parenting Harper despite criticism – exclusive
As one of the most famous families on the planet, many might have expected Victoria and David Beckham’s four children to be thrown into the chaos of Hollywood and perhaps dealt with some hiccups along the way.Instead, Brooklyn, 25, Romeo, 22, Cruz, 19, and 13-year-old Harper have grown into respectable young people with their own ambitions and personalities.PR and crisis advisor Mark Borkowski explained to HELLO! that the Beckham offspring are a “credit” to their extremely well-known parents thanks to their upbringing.Mia Regan standing with Romeo Beckham, Cruz Beckham, Harper Beckham, David Beckham, Victoria Beckham, Brooklyn Beckham and Nicola Peltz©…
Prince Harry’s run to ‘salvage’ what he can with Meghan Markle laid bare
Prince Harry’s chase to find his lost star power has just become a topic of major discussion.UK PR specialist Mark Borkowski made public the ‘real reason’ he feels caused the coupe to separate, on a professional sphere.He began by noting that it started when the couple came to a realization, a bit earlier on that their “star power wasn’t as successful as they hoped.”Hence while talking about their split he said, “There has been a separation [of their work] for a while. Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family…
Trump and Brexit: a rejection of systems out of touch with the masses
People aren’t connecting with mainstream media’s narratives anymore, they crave something raw, unfiltered, and, above all, entertainingBy Mark BorkowskiDo we have a blind spot? Is there a delusion we can’t see? When Trump won in 2016, and Brexit divided the nation, the “experts” didn’t pause to question what they missed. Instead, they cocooned themselves in an echo chamber, stuck in a loop talking about interference and manipulation. Looking back, they were utterly disconnected from Edward Bulwer-Lytton’s “great unwashed.” It’s about time we recognised that Trump and Brexit weren’t random flukes; they were seismic rejections of a system out of touch with the masses….
Strictly’s Graziano Di Prima breaks silence for first time in months after being axed from BBC series
His message was met with a wall of support from those who have been eager to see what he does next. One wrote in response to his video and message: “This is the moment I and all the people who love you have been waiting for! Welcome back my dearest wonderful friend. I am so immensely proud of you! You lead by example with your strength, determination, resilience, not to mention your talent. Go Graz and keep dancing for us forever! Love you.”Graziano brought shame on Strictly when it was revealed he had kicked former Love Island contestant Zara while…
Mike Tyson v Jake Paul is the apex event of content masquerading as sport
Mark Borkowski is the public relations maestro who has worked with everyone from Mikhail Gorbachev to Diego Maradona to Jim Rose, an American exhibitionist who used to hang weights from his penis. Borkowski also helped Ian Botham recreate Hannibal’s walk across the Alps with elephants, and, for his sins, was the mastermind behind Cliff Richard’s Saviour’s Day reaching Christmas No 1, despite minimal radio play. So who better to talk about the biggest sporting stunt of the year, Mike Tyson’s fight against Jake Paul, which will be streamed into 300m homes via Netflix this weekend?Instinctively, as I told Borkowksi, I…
Meghan Markle Is Making Big Moves With Her Cooking Show & This Unexpected Product
While she’s hoping to launch a lifestyle brand that’s as successful as Martha Stewart, fans have yet to see any products in her ARO line so far. That situation might be changing very soon, and it’s not the jam that will be making its way to people’s kitchens. According to the Daily Mail, the first product from ARO will be rosé wine, similar to Cameron Diaz’s Avaline or Brad Pitt’s (and formerly Angelina Jolie’s) Château Miraval. The outlet describes the decision to launch a wine brand as “aspirationally marketable” and “financially lucrative.”PR consultant Mark Borkowski told The Daily Beast that…
How Musk & Rogan helped power Trump’s win …Tech & Science Daily podcast
Donald Trump has been re-elected as Republican president of the United States, beating his Democratic rival Kamala Harris by a considerable margin.Tech & Science Daily looks at Team Trump’s digital communications strategy, Elon Musk’s backing and Republican’s important decision to bet big on podcasts, notably Joe Rogan, in contrast to the Democratic candidate’s media gameplan.You can hear expert insight from with Mark Borkowski, founder of the Borkowski PR agency, which specialises in crisis and digital communications.https://www.standard.co.uk/comment/podcasts/trump-musk-rogan-podcast-social-media-strategy-b1192414.html
Inside Prince Harry and Meghan Markle ‘separate lives’ rumours from solo events to pal’s shutdown
It came after Harry attended a charity event for first responders held by Hollywood actor Kevin Costner without Meghan, who was reportedly sick and was unable to attend – several weeks after their joint trip to Colombia. The apparent pursuit of separate careers has also seen rumours swirl about their private life with one report alleging Harry spent the night of his 40th birthday with pals on a hiking holiday instead of his wife.However, a source close to the couple told The Sun : “It is normal for couples to not do everything together” – and said it was Meghan…
I work with celebrities. After Liam Payne’s death, can’t we treat them as humans and not gods?
As a showbiz publicist, I know about the Faustian pact between famous people and the public. Stars think they understand it, but they really don’t.As the worldwide tributes continue, the tragic death of Liam Payne at the cruel age of just 31 has shaken the foundations of how we perceive celebrity and fame. As a publicist and strategist who has worked with many famous people, I know something about this. They are just like us – but they are different.Fame is as seductive as it is destructive. It offers an irresistible promise: transcendence from the mundane, and the opportunity to…
Prince Harry and Meghan Markle Split Ventures Amid Separation Rumours
Prince Harry and Meghan Markle appear to be taking separate public paths to boost their brand, according to PR expert Mark Borkowski. The couple’s recent individual appearances have sparked speculation that they are focusing on solo ventures due to their combined “star power” not achieving the success they had hoped for.Borkowski explained that the Duke and Duchess of Sussex are shifting their narrative, stating, “There has been a separation of their work for a while. They had to change the narrative.” He suggested their individual pursuits are a strategic move to enhance their personal brands.https://thedailyguardian.com/prince-harry-and-meghan-markle-split-ventures-amid-separation-rumours/
Tragic Liam Payne was churned out by the pop machine that breaks its stars… inside the dark secrets of boyband fame
PR guru Mark Borkowski agrees that reality shows and record companies that thrust young vulnerable people into the limelight need to do more to protect them.He tells The Sun: “What the industry is not good at is shielding people from the toxicity of fame. People at the centre of it are forgotten.”Fame is not the baubles and the glitter. Fame is a very dark force. I don’t think enough is being talked about on that level.”Psychologist Jo Hemmings says: “Your life literally changes overnight. You’re just an ordinary kid who’s applied for a show – it’s very exciting, lots of…
Prince Harry turning to ‘basics’ as Meghan ‘star power’ fails
The Duke and Duchess of Sussex, who aimed to progress with a common brand, have opted for a new strategy now.PR guru Mark Borkowski told Best magazine: “There has been a separation [of their work] for a while.“Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.“They had to change the narrative,” he notes.Meanwhile, royal correspondent Jennie Bond says: “Meghan is not popular. She doesn’t want to come back and they are going their own…
Prince Harry goes ‘back to basics’ with ‘Royal Family formula’ as ‘star power’ with Meghan Markle dwindles, says PR pro
The Duke and Duchess of Sussex have undertaken a number of solo engagements lately, and Mark Borkowski claims Harry is going back to his “Royal Family formula”.PR guru Mark Borkowski told Best magazine: “There has been a separation [of their work] for a while.“Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.https://www.thesun.co.uk/royals/31108565/prince-harry-returns-royal-family-formula-meghan-markle/
Tragic Liam Payne was churned out by the pop machine that breaks its stars… inside the dark secrets of boyband fame
PR guru Mark Borkowski agrees that reality shows and record companies that thrust young vulnerable people into the limelight need to do more to protect them. He tells The Sun: “What the industry is not good at is shielding people from the toxicity of fame. People at the centre of it are forgotten. “Fame is not the baubles and the glitter. Fame is a very dark force. I don’t think enough is being talked about on that level.” Psychologist Jo Hemmings says: “Your life literally changes overnight. You’re just an ordinary kid who’s applied for a show – it’s very…