Sharing or liking a tweet can bring the whole world down on you,” said Mark Borkowski, a veteran PR boss who drew up the terms of the policy with the services’ risk partner RepuTitan. “There are a lot of anxious people. The cancel button is the new guillotine [and] one mistake is your epitaph. It’s too easy to take a position on things . . . without being thoughtful.”Social media can create near instant backlash when celebrities, executives and sports stars are deemed to have crossed often arbitrary lines, causing lasting damage and financial cost.“Social media turbo charges any reaction and spreads it around the…

In July Mark Borkowski, a spokesperson for Graziano, told BBC News: ‘There is never a time when kicking, or any sense of that is right. And he knows that.He knows he’s made a mistake. He apologised at the time.’Referring to the media reports, Mark added: ‘But he doesn’t recognise some of the issues surrounding it. The descriptions of what is being commented online, and how he remembers it, are not aligned.’He continued: ‘He [Graziano] has literally cut himself off from civilisation. I think that’s a wise thing to do, supported by his wife. He’s coming to terms with his mental…

Brand expert Mark Borkowski said the message was “offensive” and “potentially brand- damaging.” He said: “For a company already under fire for exploitative labour practices and environmental negligence, selling this amplifies a perception of negligence and insensitivity.”Shein, which previously removed a Swastika necklace and a phone case with a handcuffed black man on, apologised and withdrew the “inappropriate” T-shirt after we got in touch.It said the image came from a supplier, adding: “This image did not reflect our value of inclusivity.”https://www.thesun.co.uk/news/32877229/shein-removes-professional-racist-shirt/

“The perfect Hollywood comeback is a carefully orchestrated symphony of narrative parallels and zeitgeist timing,” says Mark Borkowski, a PR expert and the author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry. “A sidelined star – like Demi Moore – must step into a role that mirrors their offscreen arc. Add a dash of auteur credibility and just enough edge to provoke chatter, and you’ve got the formula for an A-list resurrection.” https://www.bbc.com/culture/article/20250116-hollywoods-greatest-comebacks-from-john-travolta-to-demi-moore 

PR expert Mark Borkowski also, upon recently speaking to The Telegraph, said that Meghan often changes the narrative.Mark explained: “They had to change the narrative. They need a venture that deflects from the failures. The charity aspect impresses upon everybody that he [Harry] does have value beyond the controversial stuff. It has the effect of separating them from the bad press and the failed content ideas. The punters still have time for Harry.”Lastly, Meghan’s body language during recent appearance is also a sign that she is ready for a “professional split” from her husband of six years.https://www.express.co.uk/news/royal/1995505/meghan-markle-instagram-signs-prince-harry

Royal commentator Hugo Vickers told The Sun: “Harry’s much better when he’s on his own talking about things without her there. And perhaps she’s better off doing what she does without him there because he always looks a little bit spare.” He added: “You could suggest that she’s making a move to be an independent person in her own right, I mean, we know who she is now, thanks to her marrying Prince Harry. She’s got much more of an identity.”PR expert Mark Borkowski also shared his thoughts when talking to The Telegraph: “They had to change the narrative. They…

“This is a profound change of direction for Meghan — in some ways to become like a Martha Stewart. If Meghan can pull it off, it’s a very rich seam to mine,” PR expert Mark Borkowski told an outlet.“If it succeeds, then it’s a massive leap forward and will take away from a lot of the negativity she’s had. And it will make a lot of people take her very seriously,” he added.https://www.theroyalobserver.com/p/meghan-markle-slammed-totally-fake-cooking-series-nonsense

If he is carefully managed, there’s a huge opportunity to swell his wealth much further. “Luke Littler, he’s a mega brand in the making although arguably he already exudes star power,” Borkowski told SunSport. “What makes him more interesting is that he is so down-to-earth – that’s a superpower in itself. “But what lies ahead financially hinges on how well his support team plays it. Littler is more than just a darts player, he’s a multi-million pound commodity, the UK’s latest working class hero https://www.thesun.co.uk/sport/32591022/what-next-luke-littler-endorsements-world-darts-championship/

PR guru Mark Borkowski told The Telegraph that the “separation of work” between Harry and Meghan has been happening for a while now, particularly as Meghan develops her new American Riviera Orchard brand.According to Mark, this is because the “star power” they thought they would possess as a duo after stepping back from their senior Royal duties “didn’t work”. Mark elaborated: “They had to change the narrative. They need a venture that deflects from the failures. The charity aspect impresses upon everybody that he [Harry] does have value beyond the controversial stuff. It has the effect of separating them from…

With Netflix show, Meghan Markle seeks ‘clean slate’ after ‘Duchess Difficult’ yearsWith Markle’s New Year’s Day post, public relations experts said that her ocean imagery and her all-white outfit were obviously chosen to show “purity” and a desire for a “metaphorical clean slate” in 2025 – following a challenging few years for her public image.“The all-white attire screams ‘purity of reinvention’ while the ‘2025’ etched in the sand conveniently doubles as both a literal timestamp and a metaphorical clean slate,” said Mark Borkowski, a top U.K. P.R. expert told the Daily Mail.“Meghan has gone for the classic cryptic performance art…

PR expert Mark Borkowski told the Mail that Meghan’s choice of attire carries significant symbolism.”The all-white attire screams ‘purity of reinvention’ while the ‘2025’ etched in the sand conveniently doubles as both a literal timestamp and a metaphorical clean slate,” he said.Borkowski described the post as “a PR textbook example of someone signalling a new era.””It’s a subtle power play, simultaneously fostering curiosity and establishing control,” he added.The California-style fashion shot would not look out of place in prestigious magazines like Vogue or Vanity Fair, experts noted.https://www.gbnews.com/royal/meghan-markle-subtle-power-play-royal-news

“Over the past year [2023], they have achieved little more than alienating themselves from the US public and the powerful media companies that employ them – as well as driving an even bigger wedge between themselves and the Royal Family.”They could find themselves completely frozen out in Hollywood.”Meanwhile, PR expert Mark Borkowski advices Meghan and Harry to evolve according to the audience needsHe says: “Showbusiness is attracted to success and financial gains. Turkeys are only acceptable for Thanksgiving. There’s speculation that the industry might be growing weary of their presence.”https://www.geo.tv/latest/582742-meghan-markle-prince-harry-accused-of-turning-everything-negative-they-touch

Previously, PR expert Mark Borkowski shared that Meghan has “constant need for recognition”. Another expert noted that Meghan often overshadows Harry during their joint trips but he shines only when he is by himself.Smith predicted that Harry will be taking a centre stage on the global scale, and that can seemingly happen when Meghan gives in and fades into the background for her husband.It remains to be seen what strategy the Sussexes will be taking on in 2025, but it seems that it will put Harry in the spotlight.https://www.thenews.com.pk/latest/1267257-meghan-markle-makes-sacrifice-to-save-prince-harry-marriage

How stars of Love Island, Netflix and TikTok are being lured into organised crime gangs by promise of fast money and ‘glamorous’ jet-setting lifestylesInfluencers with up to 100,000 followers can make up to £350 a post, according to social media specialist Tribe. While this may appear a lot, it is rarely enough to maintain an expensive lifestyle, and only a tiny of minority of influencers survive on their social media work alone.PR expert Mark Borkowski told MailOnline: ‘The art of this for a lot of them is making their life look ultra glamorous, but the harsh reality is it’s the…

PR expert Mark Borkowski told the publication: ‘He hasn’t just danced his way to the bank, he’s carried Strictly there with him turning a potentially disastrous serious into a glittering headline-grabbing redemption arc’.’As a blind comedian, he’s shattered expectations and delivered a victory that eels both groundbreaking and natural, proving talent and charisma are what truly captivate an audience’.Before adding: ‘Strictly just polished his star into prime-time gold’.Meanwhile PR expert Mark Borkowski told The Mirror: ‘ Chris is the unlikely saviour of Strictly after a pre-season of turmoil’.’His authenticity and humour have given the show a shot of much-needed credibility…

Mark Borkowski, a spokesperson for Graziano, told BBC News: ‘There is never a time when kicking, or any sense of that is right. And he knows that. ‘He knows he’s made a mistake. He apologised at the time.’ Referring to the media reports, Mark added: ‘But he doesn’t recognise some of the issues surrounding it. The descriptions of what is being commented online, and how he remembers it, are not aligned.’ Upon its launch, the show received a major blow when viewing figures plummeted amid the scandals and pulled in more than a million less than usual. https://www.dailymail.co.uk/tv/article-14193665/Strictly-Come-Dancing-makes-major-comeback-scandals-highest-scoring-best-final-20-year-history.html

Chris has already doubled his tour in length, adding 100 dates due to “phenomenal demand” as his star soared at the end of October. Borkowski believes his time on Strictly “transcends disability and rewrites what representation can look like” on mainstream TV.“As a blind comedian, he’s shattered expectations and delivered a victory that feels both groundbreaking and natural, proving talent and charisma are what truly captivate an audience,” he added. “If the industry loves anything, it’s a story like his: heart, humour and a big win. Strictly just polished his star into prime-time gold.”https://www.mirror.co.uk/tv/tv-news/chris-mccausland-laughing-way-bank-34318406

Gregg Wallace Faces Misconduct Allegations, Career at RiskCrisis management expert Mark Borkowski was quick to highlight Wallace’s missteps. “The first law of PR in a crisis is never let your emotions rule your Instagram,” Borkowski said. “What Wallace seems to have catastrophically miscalculated is the seismic shift in workplace norms.”Borkowski emphasized that studios are now highly sensitive to issues of workplace misconduct and that top-tier talent is expected to lead by example. He added, “What was once dismissed as harmless personality quirks now reads as tone-deaf at best and career-ending at worst.”https://www.ceotodaymagazine.com/2024/12/gregg-wallace-a-tv-career-in-crisis-amid-misconduct-allegations/

At the height of her husband’s fame, Coleen Rooney appeared to be just another WAG: one of the “wives and girlfriends” who trailed around after their footballing partners at tournaments around the world. The assuredly sexist term gained huge popularity during the 2006 World Cup, focusing on Victoria Beckham, Cheryl Cole and Rooney and implying they were utterly defined by who they were sleeping with.How things have changed. Having survived her husband Wayne’s occasional indiscretions, and a high-profile, high-risk court case, too, Coleen Rooney is forging a reputation absolutely of her own.Currently, she is in the jungle in Australia, competing…