Mark Borkowski, a crisis PR consultant and author, told outer Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going.”So therefore, I’m always curious about what the true story is here. I don’t know where this narrative goes. They often forget that the stories they post are scrutinised and have a long shelf life.The expert added: “As soon as nothing’s happening, people ask questions but therefore her PR has always been chaos. Maybe the fact it’s not restocking gives them…

Mark Borkowski, a U.K.-based crisis PR consultant and author, told Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going. So therefore, I’m always curious about what the true story is here. I don’t know where this narrative goes. They often forget that the stories they posit are scrutinized and have a long shelf life.”As soon as nothing’s happening, people ask questions but therefore her PR has always been chaos. Maybe the fact it’s not restocking gives them the opportunity to…

The PR guru Mark Borkowski, an expert in brand and crisis management, said Cannes and the French film world had for many years offered “a huge amount of support” for another controversial figure, Roman Polanski. “They have a track record,” he said.Borkowski said the award, which could be seen as “the film world taking Spacey back into their bosom”, was clearly a “very significant” moment.“It feeds into the slow battle Kevin Spacey has fought, which is to get his purpose back. His purpose and whole being is to be an actor and he is, without doubt, one of the most…

The PR guru Mark Borkowski, an expert in brand and crisis management, said Cannes and the French film world had for many years offered “a huge amount of support” for another controversial figure, Roman Polanski. “They have a track record,” he said.Borkowski said the award, which could be seen as “the film world taking Spacey back into their bosom”, was clearly a “very significant” moment.“It feeds into the slow battle Kevin Spacey has fought, which is to get his purpose back. His purpose and whole being is to be an actor and he is, without doubt, one of the most…

PR guru and crisis communications specialist Mark Borkowski previously told Express.co.uk: “Let’s not forget, relationships with the monarchy are as much about optics as they are about genuine connection. Beckham’s willingness to respond to royal requests ‘without hesitation’ showcases his dependability – an appealing trait for the establishment.”https://www.express.co.uk/news/royal/2055471/david-beckham-close-ties-royal-family

Last week, Cindy Crawford, her husband, Rande Gerber, and their two children, Kaia and Presley, announced a “first-of-its-kind partnership” with the Californian sportswear and lifestyle brand Vuori. Kicking things off with a campaign, it sees the menage frolicking in front of a Malibu beach house, all long limbs, glowing skin and gleaming Hollywood smiles.The British PR consultant and author Mark Borkowski describes the decision by the Crawford-Gerbers to mould as a single entity as “intergenerational branding”. While the Kardashians have set the precedent for monetising the family brand, Borkowski thinks the Crawford-Gerbers’ approach seems less opportunistic. “They are playing a…

Speaking about the matter to the Telegraph, public relations consultant Mark Borkowski highlighted how difficult it must be for David to deal with such public speculation over a very private matter.He told the publication: “It’s heartbreaking when your dispute is played out in public – it must be incredibly difficult. This is the dark side of fame: there’s no place to hide.“It also goes to show that however wealthy and powerful you are, you can’t escape family problems – just like everyone else.”https://www.mirror.co.uk/3am/celebrity-news/heartbreaking-david-beckham-feud-shows-35177573

Public relations consultant Mark Borkowski says: “It’s heartbreaking when your dispute is played out in public – it must be incredibly difficult. This is the dark side of fame: there’s no place to hide. It also goes to show that however wealthy and powerful you are, you can’t escape family problems – just like everyone else.”All the children have had to endure the pressure of growing up in the limelight, although Borkowski believes that their parents “understood what the kids were dealing with and tried their utmost to protect them”.Borkowski compares the situation to Prince Harry and Meghan Markle’s falling out…

Forget the endless carousel of Sussex fails. There are opinions galore about Sussex Netflix deals and Sussex “exclusives” feeding the algorithmic maw. But Sentebalegate is far more worrying. Strip away all that’s gone before and what you’re left with now is something much more severe, and far more damaging. This isn’t the latest PR wobble. This is legacy-threatening. The latest fallout at Sentebale is the moment when the Harry brand meets brutal, unrelenting consequences. There has been too many negative stories PR this one tips the scales The awkward optics are stacking up like discarded treatments. That upbeat, business-as-usual, nothing-to-see-here routine-while the…

Meghan, the Duchess of Sussex, is “desperate” to reclaim spotlight again as she tries to “stay at top” with her podcast Confessions of a Female Founder.According to royal expert Mark Borkowski, Meghan Markle wants to stay relevant after stepping down as senior working Royal besides husband Prince Harry.In a conversation with The Sun, Borkowsk said, “The problem is about staying, not just staying at the top but remaining famous, but also dealing with that fame in a highly cruel and critical world.”Meghan features women who have started their own companies and startups in her podcast. She interview the founder of Bumble, Whitney…

The first episode aired on April 8 with an interview of the founder of Bumble, Whitney Wolfe Herd.Critics widely panned the first listen saying it offered “no substance” despite it reaching top 19 of Spotify.Dissecting the podcast, royal expert Mark Borkowski said it’s an attempt to hold on to the spotlight.Slamming the Duchess he said she is copying Trump in a bid to stay relevant.Mark said about Meghan’s poorly received podcast: “One could argue that’s a major success because, you know, it keeps her in this sort of public gaze and keeps the global media obsessed about her story.”Whether it’s the President…

Royal expert Mark Borkowski suggested the project is an attempt to hold on to the spotlight now following Meghan and Harry’s step back from royal working duties.Borkowski said: “The problem is about staying, not just staying at the top but remaining famous, but also dealing with that fame in a highly cruel and critical world.”He told the Sun that the duchess needs to make noise and drew parallels to US President Donald Trump.Borkowski said: “One could argue that’s a major success because, you know, it keeps her in this sort of public gaze and keeps the global media obsessed about…

Dissecting the podcast, royal expert Mark Borkowski said it’s an attempt to hold on to the spotlight.Slamming the Duchess he said she is copying Trump in a bid to stay relevant.Mark said about Meghan’s poorly received podcast: “One could argue that’s a major success because, you know, it keeps her in this sort of public gaze and keeps the global media obsessed about her story.”Whether it’s the President of the United States or Meghan Markle, it is all about noise now.”But you know, what are the cut through messages – and I don’t think we’ve seen that with Meghan at the moment because…

Once dictated by newsrooms and editors, today’s media landscape is ruled by algorithms, and clickbait, emotion is the signal, facts are just noise. We are experiencing perception warfare, and attention is the most valuable currency. Traditional outlets are weakening, attention spans are shrinking, and platforms like TikTok, Instagram, podcasts, X and WhatsApp dominate.  PR today is less about securing a page in the paper and more about fostering an emotional connection, and managing fragile reputations across fast-moving, fragmented digital ecosystems. At our agency, we’re focused on reputation management, story seeding, and navigating a culture driven by speed, volume, and the…

While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very sophisticated, with the more a celeb drives business for the brand, the more they get paid.“The deals are based on traction — how many people buy into [the game] off of [the celeb’s] recommendation. They’ll get a sizeable upfront payment and then [other kickbacks depending on downloads or subscribers gained]. The metrics are very sophisticated,” Borkowski told The Post.https://nypost.com/2025/04/10/entertainment/why-katie-holmes-sjp-kylie-jenner-are-in-so-many-cringe-ads/

“Since the slap, Will Smith has been skulking below the cultural waterline waiting for the fog to clear,” says celebrity crisis expert Mark Borkowski. “He hasn’t just stepped back – he’s evaporated into a curated silence, broken only by the occasional Instagram haiku or self-produced moment of contrition. This isn’t reputation rehab, it’s a kind of spiritual quarantine.”“Now, with new music on the way, he’s tentatively in the zone. Smith’s decades of cultural capital – his charm, box office clout, that carefully-built good guy image – acted as a sort of reputational firewall. It didn’t save him, but it slowed…

“This is like Trumpian chaos theory,” says Mark Borkowski, branding and reputation expert. “You want to be talked about, to create massive debate, but what will it evaporate down to? Probably not what the new owners want it to. It sounds like an accountancy practice. This is laughably see-through and we are already talking about it as a desperate pivot.”https://www.theguardian.com/business/2025/mar/28/what-does-wh-smith-new-high-street-name-tgjones-actually-mean-modella

By her mid 20s, Duffy was a star thanks to her incredible voice. “Motown with a modern stomp, blasted out of every car stereo, gym playlist and mediocre wedding DJ set for about 18 months straight,” said media expert Mark Borkowski (borkowski.co.uk), describing the singer’s huge 2008 hit Mercy. “It was so big it started to feel like it had always existed. She won the BRITs, snagged a Grammy, became the face of Diet Coke and then… vanished. One minute, top of the charts. Next, mythologised in whispers.”Years later, came the brutal truth: Duffy hadn’t just disappeared. She’d been abducted,…

PR guru Mark Borkowski believes Meghan is fostering curiosity rather than credibility. Speaking to Hello!, he explained: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.”He further elaborated on her approach: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery.”The product she’s selling? Endless curiosity about Meghan Markle. Maybe she’s not losing control of her narrative, maybe we are.”https://www.msn.com/en-us/entertainment/entertainment-celebrity/meghan-markle-isn-t-trying-to-be-gwyneth-paltrow-as-she-has-clever-netflix-strategy/ar-AA1B1nFC?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1

Mark Borkowski told The Sun that the youngster relatable nature is crucial and he has the potential to grow his wealth much further.’He’s young, marketable, and riding the wave of a sport that’s enjoying a broader global audience.’Companies in sportswear, gaming, energy drinks, and even mainstream consumer goods will likely be eyeing him as the face of Gen Z darts. Littler’s team needs to carefully curate his brand image.’Is he the clean-cut working class prodigy every parent wants their kid to emulate, or the cheeky, maverick talent who draws in younger fans on TikTok and Instagram? Either way, brands will…