Shamed PR man Max Clifford dies after collapse in prison

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The Times, 10th December 2017 Mark Borkowski, a PR agent and brand consultant, said: “I think he was preparing to come back into business. He was having meetings [with clients] in prison.” The Ministry of Justice confirmed Clifford’s death in a statement, in which it said there would be an investigation by the Prisons & Probation Read full article here
Read More Shamed PR man Max Clifford dies after collapse in prison

The lowest paid celeb on I’m A Celeb has been revealed

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theinsidercarnews.com, 7th December 29017 And according to The Sun, she was ITV’s smallest gamble too, being paid just £13,000 for her stint in the jungle, making her this year’s lowest-paid star. “He’s the highest-earning contestant ever, even eclipsing what they paid Katie Price”. I’m A Celebrity fans, who widely condemned the challenge as particularly “horrendous”,’ flocked to social media to praise the reality TV star. The report claims that Made In Chelsea star Georgia “Toff” Toffolo, 23, is earning the lowest fee – £13,000 for her three weeks in the jungle. Read full article here
Read More The lowest paid celeb on I’m A Celeb has been revealed

Why Toff is already I’m A Celebrity’s biggest winner

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tellymix.co.uk, 7th December 2017 Win or lose, things are looking good for Toff on I’m A Celebrity 2017. Made In Chelsea’s Georgia ‘Toff’ Toffolo is the favourite to be crowned Queen of the Jungle in Sunday’s final, but according to some she’s already won. PR guru Mark Borkowski has suggested Toff could end up making a million from the show after winning over viewers. Read full article here
Read More Why Toff is already I’m A Celebrity’s biggest winner

SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals

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The Sun, 6th December 2017 I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath. It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal. The reality star has wowed fans with her amazing wardrobe of bikinis and even said she’s been enjoying the cold jungle shower and that it helps her to wake up in the morning. Read full article
Read More SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals

No-one wants to hear you talking about politics. But Get I’m a Celebrity right Kezia, and it’s panto at the Glasgow Pavilion next year

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inews, 25th November 2017 “Most celebrities only go in the jungle for the money, which is good if you have a decent agent,” said Borkowiski. “The real winner is always ITV and the format. You can’t control how you are edited which determines how you come across. But the casting is always genius.” Read full article here
Read More No-one wants to hear you talking about politics. But Get I’m a Celebrity right Kezia, and it’s panto at the Glasgow Pavilion next year

Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out

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The Mirror, 24 November 2017 “Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” However, Mr Borkowski says that the star’s direct link to his fan base could actually be the key to his survival… as long as he makes the right decisions. “Where there’s a downturn, it’s how you deal with it, and how you address the accusations,” he continued. “With Youtube you have the power of your…
Read More Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out

Jack Maynard: When stars’ social media posts come back to haunt them

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BBC, 23rd November 2017 PR guru Mark Borkowski says Jack Maynard’s actions highlight that there’s nowhere to hide for the generation who have grown up on social media. “Perhaps it proves a degree of abject ignorance and arrogance,” he says. “Past attitudes and social hubris will haunt many, many celebrities who now attempt to plunder celebrity status. They will reach the realisation that fame is toxic fame.” Read full article
Read More Jack Maynard: When stars’ social media posts come back to haunt them

Generating interest at Christmas, a time when every brand wants to get coverage

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The Guardian Online, 21 November 2017  “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. “For a cynical old git like me, you can see the roots of all the stories [in the papers about advent calendars],” he says. “It’s very difficult to keep your client happy around Christmas, with the rest of the noise. Clients and PR agencies are in bubbles; they think something is successful because there’s a snippet in the Metro.” The slew of luxury advent calendars this year is “an opportunity for people in…
Read More Generating interest at Christmas, a time when every brand wants to get coverage

Mark Borkowski of the Independent believes “the possibility for forgiveness remains.”

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Inquisitr, 12 November 2017 He says that if the worst of the allegations have already been reported and Spacey continues to lie low for six or so months, “he will surface for a heart-to-heart – the right interviewer, the right title.” “Many would like to hear what he has to say. Should a reformed Spacey be deemed credible, it could be as little as two years down the line that the actor could be winning plaudits for a supporting role in an off-Broadway production or Sundance hit.” Borkowski points to the redemption of Mel Gibson after his drunken anti-Semitic rant…
Read More Mark Borkowski of the Independent believes “the possibility for forgiveness remains.”

With the Weinstein revelations, the tide is turning on media protection of stars

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The Drum, 20th October 2017 If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse to be allegedly perpetrated by Harvey Weinstein. I have heard countless Harvey stories over the last week from industry figures none of whom were particularly surprised by the revelations that appeared in the New York Times and New…
Read More With the Weinstein revelations, the tide is turning on media protection of stars

Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity

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The New European, September 11th 2017 Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity, but PR agent MARK BORKOWSKI argues her reboot may yet work. Theresa May stunned many in Westminster when she expressed her desire to lead her party into the next general election. After the almighty stumble of June’s snap poll the idea of the Maybot steering the leaky Tory mothership to another vote is on par with the BBC bringing back Kilroy. Read full article here
Read More Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity

The Diana myth: Why she haunts us still — 20 years after her death

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CBC News, 30th August 2017 “We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev. Read the full article here.
Read More The Diana myth: Why she haunts us still — 20 years after her death

Diana’s Death Forced British Royals To Overhaul Image

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GG2.net, 18.8.17 “I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told AFP. Read the full article here.
Read More Diana’s Death Forced British Royals To Overhaul Image

The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show

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The Telegraph, 20.07.17 Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel? “If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.” Read the full article here.
Read More The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show