The church needs heroes, created by the deeds they perform, not a clever stunt that just gets people talking. News that the Roman Catholic church is trying to solve a shortfall in the recruitment of priests in Westminster by advertising on beermats and in the underground is not as surprising as it should be. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1497755,00.html
Editors must put their feet down, cease attending jollies and pursuing knighthoods and insist their journalists hold a magnifying glass up to every scrap of propaganda No 10 produces from now on http://media.guardian.co.uk/marketingandpr/comment/0,7494,1490418,00.html
Last week’s judgment in the legal battle between OK! and Hello! threw the future of the buy-up into doubt and raised a whole new set of questions about the rights of celebrities who do deals with the media. So where does the press go from here? We canvassed expert opinion http://news.independent.co.uk/media/story.jsp?story=640284 Mark Borkowski Head of…
This week’s Tony and Cherie interview in the Sun shows just why Blair is the PR star performer of this election while Howard and Kennedy are also-rans In a stunning publicity coup Britain’s CEO and his wife Cherie’s “first ever joint interview” straddled the Sun yesterday with a combination of finesse and brutishness the PR…
Difficult to miss Gerald Ratner at the Royal Albert Hall last week returning to the scene of the crime. The epic brick-drop which saw the Ratner brand trashed Hiroshima-style by a couple of careless comments from its Chief Executive is the stuff of legend. Ratner, remember, was being amazingly successful at the time of his…
Inside Story: The Groucho Club – 20 years of schmoozing and boozing From riding bicycles down the stairs to setting fire to their chest hair, Groucho members describe the club they love so much that some of them even married the staff MARK BORKOWSKI, PUBLICIST I’ve been a member since it opened. I rubbed together…
I’ ve always been happy to take risks, and that includes inventing (and killing off) a dancing dog Read the article from the Evening Standard 28th April 2005 Download file
Is this the end of brand Beckham? Scotsman – Edinburgh,Scotland,UK Leading PR man Mark Borkowski, whose clients include Vodafone, Peugeot and Virgin Megastores, is more optimistic for Posh and Becks.
Pizza Express’s cheese-and-basil portraits of the party leaders brought a welcome element of fun to the lacklustre election campaign. What price spontaneity? In this most choreographed of election campaigns, anything that jumps out of the woodwork or off the plate to surprise us is a blessed relief.
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great…