I always knew they’d get the PR right for the day. Nobody does events on that scale like we British do, so the prince and the princess (as the wife of a prince is known) could always rely on the organisational skills of the various serfs and comptrollers to deliver the goods when the moment…
I couldn’t help feeling a touch of nostalgia and even sadness last week as two once mighty icons competed for the headlines as they dillied and dallied and were ultimately both diminished by mishandled PR. Instead of being forthright and bold, Doctor Who, back on earth in a pretty respectable format and to some decent…
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.
Oh how we lapped it up. It was just before Christmas 2003, and I’m sure the US administration felt it deserved a lovely present. I know the British tabloids did. ‘Eight months after Baghdad fell, US soldiers found the dishevelled former leader of Iraq six feet under, hiding in a hole in the ground.’ claimed…
With her furry boots and girl-next-door looks, Coleen McLoughlin is an unlikely choice for the cover of global style bible Vogue.
Jordan must have thought she’d be a shoe-in for Eurovision. She was so confident she said she’d leave the country if she lost. The bookies were so confident they had her as hot favorite. The News of the World was so confident it printed a story saying she’d won.
From the Media Weekly Independent Newspaper In the Sixties he turned hoaxing from stunt into fine art, and that’s why Joey Skaggs is Mark Borkowski’s mentor
Like greedy children stuffing themselves sick with party bag chocolate, the Academy award nominees and their accountants are set to discover that nothing in this life comes for free
When something goes wrong, it’s always a ‘PR disaster’, and it’s not fair, says Mark Borkowski Every now and then, someone knocks up a list of “the most unpopular professions”, and journalists get to write about themselves for a change. Hacks, to whom the prefix “seedy” now seems to have become irretrievably attached, invariably top…
Pepsi’s latest ad has roused the ire of an animal rights group because it features a chimpanzee, but both sides stand to gain from the resulting publicity Pepsi cannot have failed to second guess the reaction in the wake of the banned Puma ad