Domestic Goddess in saucy comeback Scotsman … Mark Borkowski, a PR expert, told The Scotsman that Nigella “was still the pin-up of middle Britain” and well connected in the media world. … http://news.scotsman.com/entertainment.cfm?id=1934732005
Speech and drama. The furore surrounding John Humphrys’ after-dinner comments demonstrates the continuing influence of former Blair aide Tim Allan, but it may also spur the fourth estate to take the fight to the government with a sharper edge, writes Mark Borkowski He’s his own man, John Humphrys. One of the species of risk-taking, truth-seeking…
I spend a great deal of time observing the art of publicity. Two grade A, 1st Class, 100% stunts this time, in fine fettle, with knobs, bells and whistles all securely attached. In both cases, be aware, you may well see precisely identical stories unfolding on your local cinema screen within a year or two….
The news last week that Derek Laud emerged from the Big Brother house to be swept away by his new PR minder Christine Hamilton was only slightly surprising, not utterly so. After all, they’re both professional Tories and endangered species like that need to stick together to avoid total extinction. All the same, the old…
The nation’s biggest cultural events, like its sporting ones, have evolved over a generation into major business opportunities, but the Edinburgh festival remains a marketing desert http://media.guardian.co.uk/advertising/story/0,7492,1547995,00.html
Ah, August, the cruellest month by far for newspapers, but usually quite a good one for publicists. Circulations plummet as readers and journalists alike flit from villa to beach, and those left behind tune to Channel 4 for the cricket while they pray for something momentous to happen on the quiet watch. This year, however,…
Terror PR Remember the ‘power surge’ story just after the London bombs went off? A strategic delay on the part of the security spin machine, says Mark Borkowski Standing in whatever shade I could find at noon yesterday, as the two taut minutes of what passes for silence in London ticked away, I considered the…
They’re the people who keep the celebs in – and out – of the media spotlight. Mark Borkowski showcases the best PRs in the music business http://news.independent.co.uk/media/article298207.ece
Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field. Yesterday’s press conference was a turning point. It showed the…
It must have been all that mud at Glastonbury: it’s got into the system and clogged up the editors’ judgement much too soon. The Silly Season isn’t meant to start yet, not while the official Season is still running. I can see the press’s point though: gorgeous Brit-Icon Kate Moss jumping into a fake marriage…