Cruise control Tom Cruise has been proactive in his drive for publicity over the years. It will be interesting to see if Paul Bloch, the star’s new PR adviser, can change his image while keeping the media sweet . Popular culture junkies and fans of gossip rags have gorged on the glamorous and public life…
David Cameron is the Tories’ first truly media-savvy leadership candidate. But will the party have sense enough to support him? Last night Ken Clarke withdrew from the Tory leadership race to lick his wounds. However, I suspect the youngest of the candidates never had too much to worry about, and if the Conservative party ever…
£22M LITTLE BRITISH EMPIRE Mirror.co.uk – UK … But it’s a magic that is usually short-lived. PR expert Mark Borkowski believes the pair are striking while the iron’s hot. “They … http://www.mirror.co.uk/news/tm_objectid=16298327&method=full&siteid=94762&headline=-pound-22m–little-british-empire–name_page.html
VARIETY By MARK BORKOWSKI, Sun., Oct. 16, 2005, 12:00pm PT BIRD-BRAINED STUNT: To promote an upcoming movie based on Betty MacDonald’s book “The Egg and I,” publicist Jim Moran dressed in ostrich plumes and read excerpts to a sympathetic audience, in a ploy that typified the tone of the postwar times. http://www.variety.com/index.asp?layout=Variety100&articleid=VR1117930880&content=jump&jump=army&category=1924&cs=1
HAS MADGE GONE TOO FARRAH THIS TIME? POP STAR’S NEW IMAGE YOU could almost hear the cogs turning as the Madonna Machine cranked back into action yesterday. With a new single to plug, 47-year-old Madge did what she always does – get a new image. This time it’s the Farrah Fawcett look – flicked curls…
We should find time to applaud the Saatchis for a marriage that lasted nearly a quarter of a century and featured some of the most iconic ad campaigns of our time. The Saatchi & Saatchi creative genius Paul Arden writes in his excellent book, It’s Not How Good You Are, It’s How Good You Want…
Before trying to get the hip-hop elite on board, McDonald’s should have realised that fast food isn’t cool http://media.guardian.co.uk/marketingandpr/comment/0,7494,1584843,00.html
Enter the wry and brilliant barrister who could be just what the Tory party’s spin doctor ordered. Boom! BOOM! BOOM! Remember that bit in Jurassic Park when the T.Rex makes its first appearance as a ripple in a glass of water? This time it’s another big beast who’s on the move, stamping out of the…
TROUBLED Kate Moss finally said sorry yesterday for her cocaine … Mirror.co.uk – UK … Fellow expert Mark Borkowski said Kate now needed to go much further than simply saying sorry. He said: “This apology is days and days too late. … http://www.mirror.co.uk/news/tm_objectid=16163033&method=full&siteid=94762&headline=kate-s-cocaine-apology–name_page.html
The engaging innocence of Andrew ‘Freddie’ Flintoff and his fellow Ashes heroes sets them apart from many other sports stars, but it also makes them ideal targets for tabloid journalists looking for scandalous scoops, says Mark Borkowski. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1569150,00.html