I have been in bed all week with flu and I have rolled out of my sick bed to take a peek at my inbox. Naturally there a pile of emails but one stood out, a forward from a pal in Australia. The email implored me to look at www.freerice.com. The site seems not…
Simon Wakeman noticed that my burblings have been noted about Heather Mills McCartney. Mark Borkowski on role of a publicist: If you want a really interesting insight into this, it’s worth checking out this post on publicist Mark Borkowski’s blog. Mark talks in depth about the Heather Mills GMTV meltdown and the role of a publicist…
Over the last three days a baleen of PR bloggers have added their voices to the debate kicked off by the Wired Editor, Chris Anderson. His tirade against lazy PRs is reported in The New York Times which ran an article thick with PR’s coughing up sound bites http://www.nytimes.com/2007/11/05/ technology/05flacks.html?_r=2&ref=business&oref=slogin&oref=slogin I fear a few egos…
Forensically picking through the PR damage that is left after Heather Mills McCartney’s Halloween PR onslaught, I can only conclude that it was an emotionally crude crusade of her own design. The harm inflicted on her tattered brand after sweeping across media Ville was nothing short of catasphrophic. The screaming banshee is now a textbook…
Shock, horror, Britney Spears may have made a hit record. Her “Blackout” album has received International critical acclaim. Perhaps all the tears, tantrums and drug problems have been part of a smart publicity ploy to generate sympathy for Britney, prior to her album release. Already, the Catholic Church is up in arms about the religious…
Wired magazine editor Chris Anderson has decided to list every lazy PR person who spams his mailbox with irrelevant messages. He claims that “Lazy flacks send press releases to the editor in chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what…
One of the greatest PR exercises after the second world war was the refugee photoshoot, where little children would be photographed amidst some war torn, bomb ridden town clutching their favourite possessions.
I delivered a presentation this morning at Artichoke’s Larger Than Life conference. The whole day was about large-scale ambitious productions and how to deal with particular aspects of producing events, including fundraising, logistics, marketing and specifically how to get press and media coverage for these kinds of large scale events.
Encouraging entrepreneurs in the creative sector is vital to help safeguard and develop London as a key global hub for knowledge-based businesses, according to high profile celebrity and brand publicist Mark Borkowski.
Businesses within creative industries need more encouragement to grow, it has been claimed. According to brand publicist Mark Borkowski these types of companies should be encouraged to grow so that London can continue developing as a centre for knowledge-based businesses