Sponsors will now be lining up to get on board with Raducanu, who will undoubtedly become the ‘it’ girl of tennis.And according to renowned publicist Borkowski, who has worked with the likes of Michael Jackson and Led Zeppelin, Raducanu has the potential to earn $1 billion on and off the court.“Potentially, I see her as…
Mark Borkowski, industry veteran and founder of eponymous PR firm Borkowski, believes Jet2 “absolutely” has to comment. “Silence risks being interpreted as complicity,” he says.“A firm, dignified statement: ‘We don’t endorse this. We didn’t licence this. We reject this. It’s not just managing optics. It’s refusing to be a footnote in someone else’s cruelty. Yes,…
Mark Borkowski, a British public relations and crisis consultant, described using Paltrow to front a video parodying the incident as “utter genius” that shows the company has a sense of humor. “It’s a savvy use of media to create a viral moment,” he told The Washington Post in a phone interview Saturday. “In a way you’re…
I’ve returned from a much-needed break to find my LinkedIn inbox under siege. Not by actual opportunities, but by a relentless army of snake oil salesmen promising to “scale my biz to £5m” through something called “story-led AI-integrated brand intimacy.”Just click the link. Book a call. It’s digital panhandling dressed up in jargon.”I help visionary…
“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite…
Britain holds a particular pull for Cruise. He has lived in the country for long periods and filmed much of his recent output in the UK. Events like Wimbledon are especially appealing. “Americans, particularly Hollywood folk, who buy into British culture love the great sporting events,” says PR expert Mark Borkowski. “Everybody’s a star in…
“It was definitely a performance,” says publicist Mark Borkowski. But the fact that Halliwell was willing to endure such humiliation and put on a show is telling, he thinks. “I’m pretty sure she’ll stick with him. She’s very resourceful and strong – she’s been through the ups and downs of toxic fame, so she knows…
PR consultant Mark Borkowski warned the young actor’s team should jump into action and protect him.He said: “The issue is that, particularly when you get thrust into the public arena these days, you become public property very quickly.“The younger you are, obviously there’s rules and regulations, but the badlands of the internet don’t sort of…
“She’s killed off her innocent image, just as Britney Spears, Justin Timberlake and all the others had to,” says PR guru Mark Borkowski.“The young people who grew up watching her have also grown up, and kids today are growing up faster – some would say too fast. So she is giving her audience what they want, or…
PR Guru Mark Borkowski told MailOnline last year that the couple have a ‘game plan’ when it comes to Bianca’s outfits. ‘Kanye understands outrage and is trying to break the Internet. I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with…