From Jeff Bezos to MAGA: The strange politicisation of Sydney Sweeney’s boobs

“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”

Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite incessant pleas from her fans to denounce Donald Trump. At the time, PRs and critics claimed it was due to Swift wanting to capitalise on her fandom being split between both camps, and not wanting to lose half her audience.

Eventually, in a post to Instagram, Swift admitted how she had been “reluctant” to publicly voice her political opinions in the past, “but due to several events in my life and in the world in the past two years, I feel very differently about that now.” She went on to reveal that she was voting for a Democrat, and encouraged her fans to educate themselves and “make your vote count.” PR wise, Swift’s image didn’t take much of a hit: she’s now more famous than ever.

https://www.standard.co.uk/lifestyle/celebrity/sydney-sweeney-boobs-maga-jeff-bezos-b1152516.html