He and Spice Girl wife Victoria created Brand Beckham – fusing fame, fashion and football to redefine modern stardom.”Their brand has always been about control of narrative, image, and legacy,” says PR expert Mark Borkowski. “The media didn’t chase them. They gave it a trail to follow – blending scandal with strategy and high-end deals.”Beckham…
PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight.”I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that…
PR guru Mark Borkowski says Cruise is a unique being in an overexposed world. “In an age when celebrity is measured in clickbait and confessionals, he’s Houdini with a dollop of old-Hollywood glamour,” he tells Us. “He’s one of the few who understands that mystique — curated silence, not curated content — is more potent than a thousand…
PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight.”I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that…
The timing of the Glamour piece was terrible or brilliant, “depending on whose publicist you were”, said the PR agent Mark Borkowski, who helped revive Noel Edmonds’ career. But however you look at it, it is “absolutely a war of spin”, he said of the shoot. “It’s what I call a visual soundbite. These images…
But despite the ex-England captain’s carefully-curated image, “skeletons in his closet” are likely to have delayed the crowning honour. “Beckham’s alleged involvement in a tax avoidance scheme was a PR nightmare,” public relations expert Mark Borkowski told the Daily Express. “While the scheme wasn’t illegal, it struck a nerve with both the public and the…
Shortly after the episode aired, the Duchess of Sussex also made a cryptic comment about ‘stepping back’ from her lifestyle brand, As Ever. As per GB News, in an interview with Fast Company, she hinted that she might never restock products such as her raspberry jam amid plans to “step back, gather data from the…
However, just hours after the interview was published, insiders told MailOnline that a jam restock will in fact be coming soon, prompting questions over the “mixed messages” her lifestyle brand is sending. Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: “Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood…
Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood over message.’One day it’s jam, the next it’s ambiguous talk of stepping back, then it’s whispers of fashion. From a PR standpoint, it’s all theatrics and no third act.’The brand has all…
The continued unavailability of products has only intensified speculation about whether the initial “sold out” status was manufactured to create artificial demand.Mark Borkowski, a PR expert, has described Meghan’s management of the sold-out launch as “chaos”.Speaking to Newsweek, Borkowski reflected on how the lack of explanation could be damaging the brand’s image: “As soon as…