Celebrity publicist Mark Borkowski, whose past clients include Joan Rivers and Michael Jackson, expressed concern over the trajectory of Sweeney’s career.Borkowski also warned that Sweeney’s rising profile does not guarantee resilience. ‘It’s a massive PR risk because she hasn’t made it yet. She is not Margot Robbie, she does not have Oscars behind her,’ he…
Mark Borkowski, whose PR clients have included Michael Jackson, Joan Rivers and Van Morrison, said avoiding political entanglements, particularly in the infancy of a career when hopefuls rely on goodwill from all sides, was vital.It can hardly be said that her career has suffered but Swift was established, said Borkowski, as were other celebrities, such…
A TechCrunch post grabbed my attention this week. It covered Elon Musk’s xAI launch of Grok 4. Just when you thought the AI hype cycle couldn’t get more feverish, along comes a chatbot so clever it consults its own maker, Elon Musk, before answering controversial questions. A machine with parental dependency. Imagine your toaster refusing…
No kiss. Just a lingering hug. Nevertheless, your CEO and HR boss are caught on camera at a Coldplay concert. But in the court of public opinion, body language is guilty until proven otherwise. Cue peak Schadenfreude. And just like that, your obscure company becomes the star of a scandal no one cast you in….
Mark Borkowski, a British public relations and crisis consultant, described using Paltrow to front a video parodying the incident as “utter genius” that shows the company has a sense of humor. “It’s a savvy use of media to create a viral moment,” he told The Washington Post in a phone interview Saturday. “In a way you’re…
I’ve returned from a much-needed break to find my LinkedIn inbox under siege. Not by actual opportunities, but by a relentless army of snake oil salesmen promising to “scale my biz to £5m” through something called “story-led AI-integrated brand intimacy.”Just click the link. Book a call. It’s digital panhandling dressed up in jargon.”I help visionary…
Britain holds a particular pull for Cruise. He has lived in the country for long periods and filmed much of his recent output in the UK. Events like Wimbledon are especially appealing. “Americans, particularly Hollywood folk, who buy into British culture love the great sporting events,” says PR expert Mark Borkowski. “Everybody’s a star in…
“It was definitely a performance,” says publicist Mark Borkowski. But the fact that Halliwell was willing to endure such humiliation and put on a show is telling, he thinks. “I’m pretty sure she’ll stick with him. She’s very resourceful and strong – she’s been through the ups and downs of toxic fame, so she knows…
From a creaking Dutch boarding house, stitched together with love, oddity, and the faded dreams of creatives, I’ve been watching Jeff Bezos float deeper into his own irony-sodden oblivion.Here at Le Domaine du Meunier, an ex-mill reborn by the mad brilliance of Ariane van Tuyll and her husband Coen, two Amsterdam visionaries who clearly value…
PR Guru Mark Borkowski told MailOnline last year that the couple have a ‘game plan’ when it comes to Bianca’s outfits. ‘Kanye understands outrage and is trying to break the Internet. I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with…