|

Palace coup

Royal StuntWatch: How do you get serious national coverage for your chosen cause? Dress up as a comic book character Love them or loathe them, there’s no denying that members of campaign group Fathers 4 Justice have done an award-winning job in hijacking the nation’s, if not the world’s, attention. As a public relations coup,…

|

What's so funny?

What’s so funny? Mario Testino’s 20th-birthday portrait of Prince Harry with his brother and father shows the three royals sharing a joke. But is that all that’s going on? We ask the experts for their analysis Mark Borkowski PR expert Prince Harry’s official 20th-birthday photograph is the tried-and-tested, safe PR route favoured by the royal…

|

�This Morning� this morning. Invited on to �This Morning� with the smart n savvy Lorraine Kelly and Philip Schofield. �All Human Life Is There� the News of the World used to emblazon across its masthead. Well, Rupert Murdoch�s editors may have lowered their sights, but not the ITV pantechnicon that is This Morning. There�s more…

|

NOT ENOUGH COOKS

A pleasure to meet up with Robin Cook MP, the distinguished member for Livingston, former Foreign Secretary, and notorious racing enthusiast. The occasion was the Oldie Literary lunch in Edinburgh yesterday, which I was hosting on behalf of our clients Swan Hellenic. Other guests included the travel writer Charlie Connelly, author of ‘Attention All Shipping’….

|

Return of the Governor and defence of the soundbite

Go back a few weeks. The polls said the nation suspected the Prime Minister of having deceived its representatives in the House of Commons. The polls said we believed he had deliberately misled us over Iraqi munitions to get some urgency into ‘our’ support for George W. Bush’s Middle Eastern expedition, and get the sacking…

|

Borkowski at Guardian seminar on music file-sharing

“The MusicAlly debate: PR and P2P – the perfect anti-piracy pitch” on Monday September 13, 2004 from 6.00pm at the Guardian Newsroom, London, EC1. Sponsored by the Guardian, Guardian Unlimited and the Observer, the panel discussion will hear three top advertising, PR and marketing executives – Tim Duffy, the head of M&C Saatchi, Interbrand boss…

|

Anthea Turner

I feel a touch of tabloid fatigue coming on. The symptoms include sighing deeply and muttering ‘Oh come ON!’ repeatedly. It’s a familiar end-of-silly-season complaint and generally only lasts a morning or two. The Daily Mirror is responsible for my current attack. This paper has a reputation for NOT exactly being a founder-member of the…

|

Do journalists necessarily make good PR's?

The Media Column: ‘Journalists are always among those most ready to sneer at PR’ by Bill Hagerty ‘Mark Borkowski, who runs the PR company of the same name and has recently been presenting Son of Barnum, a one-man show on publicity and publicists, is not convinced that good journalists necessarily make good PRs.’ http://news.independent.co.uk/uk/media/story.jsp?story=554501