Dispatches Monday October 25, 2004 The Guardian What’s a poor publicist to do? When it comes to getting your clients on TV nowadays there are more chat shows than you can shake a remote at – currently over a dozen on terrestrial TV alone – but the five daily daytime slots are the hungriest. BBC…
The world may have gone off globalisation in a big way but more money is being poured into public relations than ever before on both sides of the Atlantic. So what is going on? Is this PR doing anyone any good? Or is it just face powder disguising the onset of decline? There is no…
What the professionals say about Beckham By Standard Sport 13 October 2004 THE PUBLICIST Mark Borkowski, public relations expert Beckham is now in a situation that whatever he does is perceived as a PR stunt. People simply do not trust him and he’s there with the royal family, in that whatever he does he cannot…
Question mark is hanging over McDonald’s Telegraph.co.uk – London,England,UK … “You’ve got to applaud them,” says Mark Borkowski, the public relations consultant. “It’s phenomenally bold. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/14/nmed114.xml
�I�m sure some people think I have not got the brains to be that clever. But I do have the brains.� That�ll be the England football captain speaking, having just admitted that once he realised he�d broken a rib or two in Saturday�s game, he then deliberately fouled another player in order to secure a…
A surreal and bizarre week so far, kicking off with a kaleidoscopic Monday of laughter and tears. First to the Q Awards at the Grosvenor House, where half the Great and Good were gathered at a fantastic do. You�ve already heard about Sir Elton�s �f*****g� anti-Madge rave, but also present were U2, Elvis Costello, Mick…
The Prime Minister seems to have been relying too much on the telephone over the past few months, and not enough on professionals who can look him in the face and tell him what he should do. It’s all got quite embarrassing, and never more so than in the last 10 days, when we’ve seen…
A self-styled “suicide bomber” musician who sings in Arabic and performs in a full-length burqa is planning a “terror concert” in Britain. .. Mark Borkowski, a public relations adviser and the author of Improperganda – The Art of the Publicity Stunt, called Mr Shapovalov “a ruthless promoter”. … http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/03/wnato03.xml&sSheet=/news/2004/10/03/ixworld.html
Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated…
When you’re out to win a piece of PR business you start with a credentials pitch. Here you lay out your wares in the most enticing way possible, dangling your USP hypnotically in front of the prospective client so that, with any luck, all resistance becomes futile. Yesterday New Labour Inc. came a-looking for our…