|

A force for good: poll shows positive impact of journalism

A unique survey commissioned by Press Gazette gives the lie to the often quoted assumption that the British public does not value journalism. More than half those surveyed in a YouGov national opinion poll (52 per cent) said they agreed with the statement: “Journalism makes a positive contribution to life in Britain”. Some 32 per…

|

Drama lessons

Theatre needs the oxygen of publicity to remind us that it matters, says Mark Borkowski Thursday December 23, 2004 Roald Dahl’s children’s book The Witches was dramatised by David Wood several years ago, and in its professional productions, especially at Christmas, attracts its fair share of objections as a suitable treat for young theatregoers. The…

|

The Reputation Terrorist

Yet another interesting snippet from the excellent Spin watch, but I wrote a feature on this issue in the Guardian two years ago. FLACKS ATTACK “DETERMINED DETRACTORS” http://www.nytimes.com/2004/12/27/business/media/27adco.htm BuzzMetrics, a New York-based specialist in word-of-mouth marketing, is among the companies working to tame the internet by going after “determined detractors,” which the New York Times…

|

THEATRE NEEDS THE OXYGEN OF PUBLICITY TO REMIND US THAT IT MATTERS

Roald’s Dahl’s children’s book “The Witches” was dramatised by David Wood several years ago and in its professional productions, especially at Christmas, attracts its fair share of objections as a suitable treat for 7 – 12-year-old theatregoers. The letters arrive, not by the sackload, but enough: Witches = Black Arts = Paganism = The Antichrist…that…