This week’s Tony and Cherie interview in the Sun shows just why Blair is the PR star performer of this election while Howard and Kennedy are also-rans In a stunning publicity coup Britain’s CEO and his wife Cherie’s “first ever joint interview” straddled the Sun yesterday with a combination of finesse and brutishness the PR…
Pizza Express’s cheese-and-basil portraits of the party leaders brought a welcome element of fun to the lacklustre election campaign. What price spontaneity? In this most choreographed of election campaigns, anything that jumps out of the woodwork or off the plate to surprise us is a blessed relief.
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great…
I always knew they’d get the PR right for the day. Nobody does events on that scale like we British do, so the prince and the princess (as the wife of a prince is known) could always rely on the organisational skills of the various serfs and comptrollers to deliver the goods when the moment…
I couldn’t help feeling a touch of nostalgia and even sadness last week as two once mighty icons competed for the headlines as they dillied and dallied and were ultimately both diminished by mishandled PR. Instead of being forthright and bold, Doctor Who, back on earth in a pretty respectable format and to some decent…
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.
Oh how we lapped it up. It was just before Christmas 2003, and I’m sure the US administration felt it deserved a lovely present. I know the British tabloids did. ‘Eight months after Baghdad fell, US soldiers found the dishevelled former leader of Iraq six feet under, hiding in a hole in the ground.’ claimed…
With her furry boots and girl-next-door looks, Coleen McLoughlin is an unlikely choice for the cover of global style bible Vogue.
Jordan must have thought she’d be a shoe-in for Eurovision. She was so confident she said she’d leave the country if she lost. The bookies were so confident they had her as hot favorite. The News of the World was so confident it printed a story saying she’d won.
From the Media Weekly Independent Newspaper In the Sixties he turned hoaxing from stunt into fine art, and that’s why Joey Skaggs is Mark Borkowski’s mentor