Well there is no doubt that it’s pantomime season, heroes, villains and the participation of the crowd. Take Noel Edmonds for example. A scroll through Twitter a week a ago would have left you in no doubt; Marmite isn’t just found in an iconic jar . But hang on, seven days in, he’s out of…
BBC Radio Vanessa Feltz Hear article here: https://www.bbc.co.uk/sounds/play/p06q7xnt from 2:23:30
The Guardian Animal rights campaigners follow a long tradition in PR of capitalising on a quirky place names Veteran PR Mark Borkowski said publicists have a “heroic heritage” of generating coverage by hijacking a city or town with a quirky name. “This was first deployed by the arch-publicist Jim Moran back in the 50s. He…
In a 2006 interview with lads’ mag Loaded, Noel revealed how he had woke up one morning and decided to take his Ford GT40 out for a spin in his birthday suit. He said: “I thought I’d take it out for a breather, the poor thing was stuck in its stable and needed exercise. “I…
The Irish Sun Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. She has since gone on to present segments for This Morning, written her own book, Always Smiling: The World According to Toff, and hosted backstage coverage for the National Television…
We are now officially in the tinselled haze of mid-November when our TV screens are dominated by shmaltzy adverts aimed to pull at our heart strings and pickpocket our wallets. When you think of Iceland, you can’t help but conjure up images of Kerry Katona and Peter Andre clutching shopping bags full of frozen pavlovas….
The trouble is that generally there is a butterfly attention to fame and noteworthy issues these days. This causes issues for brands because ‘fame’ is a vital currency and how it is created, developed and sustained is the all important question. So what is fame? And I mean real fame, not the Andy Warhol fifteen…
Sputnik News The deal, according to brand specialist Mark Borkowski could be worth millions. “I would think it would be on a par with what the London Underground has done. It could be worth millions,” Borkowski told the Standard. “Resources are stretched so let’s hope it is a multi-million pound success for London.” Recent dramas…
Daily Mail PR expert Mark Borkowski, who has worked with stars from Michael Jackson to Sir Cliff Richard, predicted the new range could make millions in foreign experts. ‘It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics,’ he said. ‘I…
The Independent Branding experts said the Met’s licensing deal could potentially be worth millions of pounds, but predicted Britons were unlikely to snap up the London force’s wares. “I think it has more of a hope to succeed as a foreign export,” public relations guru Mark Borkowski told the Evening Standard. “It’s that image you…