BBC Mark discusses the Domino Pizza stunt fail on the BBC World Service. There is a reason why wacky promotions can turn into a PR nightmare. Hear full article here (20.52) https://www.bbc.co.uk/programmes/w172w47ll3l1hhg
Change always begins with the individual. That’s a fact or a cliché depending on your mood. Here’s another one. Purpose in business is the new digital, the new black or the next new coffee. Whatever, it’s more important than ever. This week the conversation about purpose has ratcheted up showing us that businesses who are…
The Mirror EXCLUSIVE: After ‘Punchgate’ there’s been a lot of talk about what’s next for Roxanne Pallett’s career – PR expert Mark Borkowski tells the Mirror what she should do Celebrity crisis PR expert Mark Borkowski – who has worked with big names such as Michael Jackson, Cliff Richards and Noel Edmonds – tells the…
The Sun The Mirror HOLLYWORLD From six-figure ad deals to lucrative telly work — how TV darling and new I’m A Celebrity host Holly Willoughby carved out an £11m empire The beloved TV presenter has added another jewel to her glittering crown by stepping in to co-host of I’m A Celebrity alongside Declan Donnelly While…
CBA Inquistr Rift between Prince Harry’s wife and her father may not have significant impact on perception of Royals “I have been watching with a certain amount of interest and it does seem like a bad episode … of Coronation Street, a soap opera,” said British public relations expert Mark Borkowski, who has worked with everyone…
The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank. Moreover, it’s had the energy and creativity to keep moving the needle and drive the message…
BBC The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for…
Their love may last forever but Dani Dyer and Jack Fincham’s eight weeks in the Love Island bubble came to an abrupt end yesterday as they flew back to the UK on a delayed Ryanair flight. Publicist Mark Borkowski said companies might pay them up to £100,000 per social media post to endorse products. ‘Make…
“Make no mistake, Dani and Jack will be able to monetise their fame. And many of the others will, ” publicist and strategist Mark Borkowski told the Press Association. “But many of these reports saying it is better than an Oxbridge education (in terms of earnings) are overstated. There is a huge peak and a…
Dani and Jack have emerged from Love Island surrounded by stars and the promise of everlasting love. Beyond that, the promise of riches and fame await them. Initially images and soundbites will feed the media agenda, holiday destinations will offer free trips in exchange for bronzed perfection by their pool and freebies will arrive daily…