York Press Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. “There’s no narcissism. His win just…
Evening Express Great British Bake Off winner Rahul could make millions, says expert Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. “With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind,…
Irish News Great British Bake Off winner Rahul could make several million pounds “if he plays his cards right”, an industry expert has predicted. “With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and…
The Times It doesn’t have quite the same ring as the NYPD but Scotland Yard is ready to try to follow the New York Police Department by using its name to sell branded clothes and trinkets. “I think it has more of a hope to succeed as a foreign export. “It’s that image you have…
Standard PR guru Mark Borkowski, who has worked with everyone from Michael Jackson to American Express, said the deal could be worth millions. He told the Standard: “I think it has more of a hope to succeed as a foreign export. “It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses….
Middle East Eye Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with https://www.campaignlive.co.uk/article/saudi-crown-prince-launches-ad-blitz-promote-london-visit/1458702 more than $1m has been spent. When asked for his…
Make no mistake, this is the age of heightened individualism. More and more things are competing for our attention as the battle for clicks, likes and eyeballs gets stronger. And yet the more we compete as marketers and communicators, the more there is a sense of ‘so what?’ This stat dropped on my desk earlier….
BBC It started with a kiss… Strictly contestant star Seann Walsh and dance partner Katya Jones hit the headlines after being caught kissing in public. What does this mean for such a big TV show? PR guru Mark Borkowski told the BBC that it’s not necessarily bad news for the show. “If you’re cynical about it, it’s…
“Nothing draws a crowd quite like a crowd” said P.T Barnum and I think about that a lot when wondering about the direction of certain campaigns I am working on. Barnum said a lot of quotable stuff and he knew a lot about the magic and mischief of capturing the public’s attention. Isn’t that at…
The Sun For some of these celebrities, being the first to be kicked off Strictly Come Dancing seriously harmed their careers PR expert Mark Borkowski reckons it is all down to the shame of being first out on TV’s biggest show — a subject none of the agents of First Week Losers I approached wanted…