I heard today that Howard Zieff had died – a name I’d not really encountered before, despite the fact that he’d directed a few breezy comedies like Private Benjamin, starring Goldie Hawn – but the obituaries made me sit up and take notice. It turns out that, when he started out in advertising, he was…
A breakfast meeting with David Blaine last week was a very pleasing and revelatory experience; it’s good to sit and talk with someone who really, really gets true showmanship, spectacle, creativity, word of mouth and viral publicity and who has encountered many of the same things I’ve encountered, even the Russian circus act with a…
I met Heather Yaxley the other day at the Word of Mouth gig. I have been reading her blog since then and rate it as one the best PR blogs on the market. I suggest its regularly consumed. Greenbanana, it uses WordPress which this blog will be switched to in January.
Despite a debilitating bout of man flu, yours truly struggled across London to take part in Maestro Andy Green’s conference on Word of Mouth, billed as “The ultimate conference on winning the battle for word-of-mouth communications”. I was worried that the pints of Lemsip. I had supped would knock me unconscious. It wasn’t the finest…
If you can be bothered to part with £175 + VAT pop down to the Southbank and hear me and a bunch of uglies blabbering on about word of mouth. Billed as the ultimate conference on winning the battle for word-of-mouth communications, I shall be opening the proceedings. The venue is, wait for it, The…