From th Scotsman. PR expert Mark Borkowski said he believed the public appetite for such shows had not been sated. “The freak show was common in Barnum’s time and circuses were popular in the Coliseum,” he said. “This format has got the mixture of circus freak show, public humiliation and curiosity. As long as they…
From Guardian Unlimited – UK She survived Jade, Jo and Channel 4. Now Shilpa reaps her reward At 9.46am yesterday, Shilpa Shetty, a Bollywood actor, began applying make-up. Four minutes later she sat down at the kitchen table. At 9.54am she began brushing rubbish from the kitchen floor, before asking if anyone would like to…
There is a real head of steam building as Celebrity Big Brother comes to a head. Rumours are circulating that Max Clifford is going to be the representative of Shilpa Shetty. If this is the case then agent John Noel who represents: Chantelle Houghton, Dermot O’Leary, Russell Brand, Davina McCall and Jade Goody will have…
It’s shocking news for Hollywood http://media.guardian.co.uk/diary/ that Sky is going to screen the Oscars in high definition. I suspect this might have got a few famous Hollywood faces scared to death if they’ve undergone a bit of nip and tuck. If the Oscars are shot and shown in HD, then won’t every scar and crinkle…
Lets face it Channel 4 are guilty of revenue chasing. I am sure both Endermol and the channel are hoping the tornado will pass before they come up with a strategy rebuild. I think it’s deeply ironic that the totemic Estuary bint that has plundered the post Big Brother universe for revenue should return to…
Two paths that come together on one journey shape a new dimension of meaning and possibility, a co-creation of power and passion. This isn’t a half baked, hippy Eastern Mantra, but a communication paradigm. When an advertising idea shapes up into brilliant opportunism, we all turn and chuckle and wish we had had the same…
Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is…
Tony Blair’s aides want him on Blue Peter as part of a ‘farewell tour’. But are the presenters sure to go easy on him? Tim Dowling imagines how the chat might turn out. And Emine Saner asks PR experts how they would manage his exit. Mark Borkowski (Vodafone, Virgin) “They must be desperately embarrassed about…
Expect strong language from the start from the Daily Telegraph. 27th June 2006 … Mark Borkowksi, a public relations expert, says that politicians who sit down to … as risky as being grilled by John Humphrys or Jeremy Paxman, Borkowski believes … http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2006/06/27/bvpolit27.xml&sSheet=/arts/2006/06/27/ixartright.html
Teenagers beguiled by false dreams of instant fame on reality TV Independent Newspaper 13th January 2006 The lure of celebrity is so great among teenagers that almost one in 10 would abandon their education if they had the chance to appear on television. Borkowski believes the rise of reality television and “karaoke television” is creating…