The lovelorn former rug salesman Ian Usher, who put his life in Australia up for sale on the internet was not leaping for joy last night. I am not persuaded that after months of media and online interest that this life auction was genuine. It has all the hallmarks of an elaborate PR scam. I…
The man behind the photos from a supposed “undiscovered” Amazon tribe that were sent around the world, has admitted that it was a publicity stunt. The indigenous tribes expert Jose Carlos Meirelles said the tribe had been photographed to show that uncontacted tribes did exist in an area that was endangered by logging. I suppose…
News today of a girl become a YouTube sensation by gyrating in her underwear to Nintendo’s Wii Fit game is slightly suspect I fear. Apparently Lauren Bernat’s boyfriend filmed her and then put the video on YouTube without her knowing and now she’s been watched by nearly two million people. Amazing if it’s true, but…
Every paper has featured the story about the picky piglet who doesn’t like walking in mud. It’s a great stunt which I believe was originally set up to promote a sausage making business. Someone has given the story to a news agency which has sold it in to the papers but sadly, with no reference…
Thousands of bras hang in the Old Port of Montreal. A local radio station collected 67,000 bras to raise awareness and funds for the Quebec Breast Cancer Society.
Good on the PR company that staged this Robot stunt to promote the virtues of the new Evolta battery. Evidently the EVOLTA-powered robot climbed a 1,500-ft. Grand Canyon cliff last Saturday. The 4.5-ounce, 6.7-inch robot climber was scaling the cliff as a publicity stunt/demonstration for the Panasonic EVOLTA battery, which according to the Guinness Book…
Why oh why is MTV associating itself with zzzzz list celebrities once again. Stand by for another desperate attempt by MTV to try and sell its pitiful content. It’s as subtle as getting a tan with a blow torch. The latest scam is a mildly amusing viral campaign for the skanky UK Big Brother series…
Shock tactics and lateral thinking make the “Miss Landmine” contest, dismissed by some as a “freak show”, the most interesting way to make the world aware of landmines again, since the death of Diana. The contest, created by a Norwegian film director, Morten Traavik, was inspired by the plight of landmine victims in Angola. There…
I loved the Orangutan protest covered in today’s Daily Mail. Environmentalists dressed in Orangutan costumes and besieged the London headquarters of Unilever, the giant household products conglomerate. At the same time, its offices in Rotterdam and Rome and a factory in Merseyside were targeted. According to a Greenpeace report, Burning Up Borneo is accusing Unilever…
At long last, a Hollywood Studio buying into a publicity stunt. According to reports, a fear-inducing publicity stunt in US movie theatres helped usher in success for the new film “Prom Night,” as the movie won the box office battle for the weekend ending April 13, according to USA Today and other film sources. The…