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Batman

The history of direct action is a proud one, taking in the likes of Peter Tatchell, Greenpeace and Swampy. Many feature very brave individuals � think of those campaigners on their tiny inflatable boat heading out to tackle a huge tanker or whaler. And it does work. The bottom line is that here we are,…

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Now this is a great PR stunt

T-shirts equipped with ‘I, Robot’ trailer Coming soon to a T-shirt near you: trailers for “I, Robot,” starring Will Smith. In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative new guerilla marketing tactic at E3 last week…