I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and manufacture, marketing and PR and strategy and deals, discussing stories such as Sunny Delight, Hoover free flights, Ratner, Mini, New Coke and…
Launching the VirginMegastore’s new uber-stellar space in Manchester on Wednesday, I was overwhelmed by Richard Branson. I have long been a big fan of his flair as a publicist and I scribbled a feature in Campaign some time ago eulogising his brio. Watching him at close quarters, tirelessly working his butt off, never showing any…
Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next…
Cleaned up Kate drops plan for tell-all memoir The Sunday Times – UK … “The book deal was a wise move at the time, but it’sa wiser move now to pull out as she has got her career back on track,” said Mark Borkowski, a public … http://www.timesonline.co.uk/article/0,,2087-2230928,00.html