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Mark Borkowski

PR

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Trial by Twitter

ByMark Borkowski May 19, 2011

Continuing the debate on the challenges that the PR industries face in the digital age, the Dominique Strauss-Kahn affair underlines some of the issues that I opened for discussion last week. It’s a hot topic, particularly as the story has broken at a time when many companies are becoming less and less tolerant of any…

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Super-Injunctions and Changing the Way We Think

ByMark Borkowski May 9, 2011

This is the modern age, the age of the super-injunction, the age when celebrities want to keep their dirty laundry in bomb- and journalist-proof cages so that not even the slightest whiff of scandal can escape. Of course, it’s just not as easy as that, as the furore over someone posting information on Twitter about…

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The Art of Change

ByMark Borkowski April 21, 2011

Is there any excuse for a deferral, hidden behind the familiar “no comment”? For the first time in my career, I find myself pondering this Churchillian aphorism. “No comment” is a splendid expression which I am using again and again. My old cohorts launched a new offering via PR Week last week, which naturally pasted…

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The Generation of Now

ByMark Borkowski April 15, 2011

Of course PR folk and their clients need to address the challenges that face them in a world where social networks are revolutionizing the planet. We know we need to engage a whole new generation of consumers whose values are being reshaped almost daily by their new social dialogue. It’s now harder then ever to…

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The Hard Sell and the Hard Truth

ByMark Borkowski April 7, 2011

“Can PR be honest?” people outside the industry have been known to ask. Can it, as an industry, stand up and tell hard truths occasionally? There seems to be a suspicion that the industry takes in the less scholarly in the same way the clergy used to in centuries past. People prone to toe the…

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OMG! Peaches Geldof and the Celebrity Heart of Darkness

ByMark Borkowski March 23, 2011

I received an urgent comic tweet instructing me to watch OMG! with Peaches Geldof on ITV2 last night from my old pal Kevin O’Sullivan, aka @Tvkev the legendary Sunday Mirror TV critic. ‘You’ve got to watch this at least once!’ he said, so I tuned in with my two sons. We lasted a little under…

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Bombing in Libya

ByMark Borkowski March 21, 2011

As the bombs rain down on Libya, there are already people looking beyond the images of the destruction wreaked who are eager to get in to the country, post-conflict. Big PR will be planning already how to own the hearts and minds of the world with regards to Libya. There will be lots of meetings,…

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The PR Apocalypse

ByMark Borkowski March 16, 2011

Can I ask a dumb question – is it safe to build a nuclear power station on a known fault line and then leave it there for 40 years? The Japanese authorities are only finding out now, and yet the full horror of the situation remains shrouded and shadowed. As the Fukushima reactor appears to…

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Cigarettes, Celebrities and Packaging the Future

ByMark Borkowski March 11, 2011

This is an age of brand truth, an age of transparency. An era when all the nasty little secrets start to bustle about just below the surface in the hope of being exposed. Take Charlie Sheen, for example. He’s been a chaotic hellraiser for years, but only now is the extent of his hedonism and…

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Churnalism and the Death of the Press Release

ByMark Borkowski February 24, 2011

At long last the question of how much of our daily news originates from PR pixies is to be answered. A new website, churnalism.com, has been launched and its mission is to expose the extent to which articles have been lifted from press releases. I welcome the site – it’s not something good publicists should…

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