Queen Elizabeth is a canny one. She always picks the winning side. She’s successfully backed Scottish Union twice. Her horses have won over 1,600 races. She came round to the Diana mania with grace and an Oscar via Dame Helen. Read more at http://www.prweek.com/article/1386638/will-suns-queen-backs-brexit-story-rock-eu-campaigns-pr-pros-give-views#V1hEULPfcxQaKbSO.99
Danny Rogers, the editor of PR Week, has, in a recent Independent article, highlighted a curious phenomenon blighting the boards of the majority of FTSE 100 firms. According to a recent survey, 54% of them still do not have a communications expert at executive board level. Considering that in the modern climate, most major decisions…
Is there any excuse for a deferral, hidden behind the familiar “no comment”? For the first time in my career, I find myself pondering this Churchillian aphorism. “No comment” is a splendid expression which I am using again and again. My old cohorts launched a new offering via PR Week last week, which naturally pasted…
Another year, another PR Week Awards night. Winners love it, losers loathe it. My agency, Borkowski, ignored it for years. Truthfully, it’s a somewhat odd night. I met so many friends I just didn’t know I had. I don’t usually have the emotional stamina to stay the course and tend to slope off before the…
It may be stating the bleeding obvious, but we all know the media is changing rapidly – every few months, something comes along that fractures the old order more and more. The latest is the iPad, one more thing in a long line of technological advances that are making it easier for brand and public…
Luckily, someone at the PR Week Awards was on hand with a camera to capture the Borkowski team’s exuberant stage invasion post the announcement of the team winning the Campaign of the Year Gold Award for the Cadbury’s Wispa campaign. The footage below proves beyond doubt that the only thing to go quietly to the…
The last time we entered the PR Week Awards was fifteen years ago. Then, we won the award for Best Promotional Activity for a publicity stunt that involved a circus and a clown. It was a well-earned award, beating Freud’s Planet Hollywood campaign. For many reasons, however, we have not entered since then. This year,…
Like it or loath it, Facebook is hard to ignore. Hannah Marriott spoke to four consultants about their relationship with the social networking phenomenon
Reading this morning’s papers, I couldn’t help but notice the lacklustre coverage for yesterday’s “Live Earth” event. It strikes me that perhaps we’ve all got big event fatigue. Two years ago I was asked to be on a panel organised by the media magazine PR Week, to judge the greatest publicity stunts of all time. …
Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated…