It’s night-time. Toxic plumes are being pumped out of industrial chimneys. An image of a crying child cuts through the smoke-smeared sky. Surreal, disturbing, it’s like a batman signal for help from a beleaguered mother earth. After this haunting spectre of aerial gas chambers a logo and web address appear. It is an advert for…
The insanity around the Prince free album debate is unbelievable. The Mail On Sunday giveaway yesterday of Prince’s Planet Earth caused uproar amongst the music retail stores who claimed it devalued music on every level. I myself think this is one of the two great publicity stunts so far this year. Prince’s album sales have…
When I originally compiled the book “Improperganda: Art of the Publicity Stunt”, my research astounded me as I realized that a lot of what I had done over the past years in PR wasn’t original. Similar things had been done before in some way, shape or form. It was a case of innocent misunderstanding because…
From the Media Weekly Independent Newspaper In the Sixties he turned hoaxing from stunt into fine art, and that’s why Joey Skaggs is Mark Borkowski’s mentor
PR stunts: an expert’s guide How do you sell tickets to your show? Make up a strange, tragic story and then sell it to the press. Mark Borkowski explains Myths and legends abound about who did what to promote which show at the Edinburgh Fringe. You can get away with things during these three weeks…