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PR verdict on Rupert Murdoch: Small, unfrightening, unimpressive

This week’s performance by Rupert and James Murdoch at a British parliamentary hearing raises some questions that News Corp. will struggle to answer, regardless of the outcome of the phone-hacking scandal. I find it difficult not to believe that in the days leading up to the inquiry that Murdoch senior and junior will have been…

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MPs expenses: how can Parliament detoxify its brand?

The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by…

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Silly season

Ah, August, the cruellest month by far for newspapers, but usually quite a good one for publicists. Circulations plummet as readers and journalists alike flit from villa to beach, and those left behind tune to Channel 4 for the cricket while they pray for something momentous to happen on the quiet watch. This year, however,…

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NOT ENOUGH COOKS

A pleasure to meet up with Robin Cook MP, the distinguished member for Livingston, former Foreign Secretary, and notorious racing enthusiast. The occasion was the Oldie Literary lunch in Edinburgh yesterday, which I was hosting on behalf of our clients Swan Hellenic. Other guests included the travel writer Charlie Connelly, author of ‘Attention All Shipping’….