From the Independent on Sunday 03 December 2006 … The publicist Mark Borkowski knows all about engineering a successful second chance; he’s the man behind Noel Edmond’s renaissance. … When Take That split up in 1996 a generation of pre-pubescent girls went into shock. Now the not-so-fresh-faced four are reunited. Sarah Harris explores the secrets…
A while back I got their album from some friends in the music business, so I’ve been the hippest father in school recently. They do seem to have genuinely converted the hype into something real and interesting. They are not too derivative, they have got great social content and they are exciting as well. Mark…
Madonna: Who’s that girl? From the Independent – 15th November 2005 … Mark Borkowski, public relations expert: She was a very sweet New York disco diva who appeared to come out of nowhere. … Mark Borkowski: Sex sells. … http://enjoyment.independent.co.uk/music/features/article327138.ece
HAS MADGE GONE TOO FARRAH THIS TIME? POP STAR’S NEW IMAGE YOU could almost hear the cogs turning as the Madonna Machine cranked back into action yesterday. With a new single to plug, 47-year-old Madge did what she always does – get a new image. This time it’s the Farrah Fawcett look – flicked curls…
They’re the people who keep the celebs in – and out – of the media spotlight. Mark Borkowski showcases the best PRs in the music business http://news.independent.co.uk/media/article298207.ece
Heading up PR for Live 8 was a job for an experienced hand with all the right connections – in TV, the press, music management and with the artists themselves http://media.guardian.co.uk/marketingandpr/comment/0,7494,1521027,00.html
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.
A surreal and bizarre week so far, kicking off with a kaleidoscopic Monday of laughter and tears. First to the Q Awards at the Grosvenor House, where half the Great and Good were gathered at a fantastic do. You�ve already heard about Sir Elton�s �f*****g� anti-Madge rave, but also present were U2, Elvis Costello, Mick…
A self-styled “suicide bomber” musician who sings in Arabic and performs in a full-length burqa is planning a “terror concert” in Britain. .. Mark Borkowski, a public relations adviser and the author of Improperganda – The Art of the Publicity Stunt, called Mr Shapovalov “a ruthless promoter”. … http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/10/03/wnato03.xml&sSheet=/news/2004/10/03/ixworld.html
Jim Moran once said “There is nothing more dismal than a fact!” so in this morning’s Scotland on Sunday was the following news story by Aidan Smith: Sir Cliff’s Wimbledon singalong was all a PR stunt… DEPENDING on your tastes, it was a golden moment in the history of British music or a cringe-making aural…