All brands in this new age require a long-term strategic overview of every potential threat. The corporate vicissitudes being thrown up by the 21st century means that communication and PR skills must be, of necessity, embedded in the captains of industry. After all they are the brand custodians. But looking at BP, and Tony Hayward…
The eerie, blurred video images of the hostage Kenneth Bigley, pleading for his life with the odds so stacked against him, are working hard demoralising us in every living room in the land. The poor man may well suspect that he’s an unwitting pawn in someone else’s publicity stunt, but he probably won’t see the…
Go back a few weeks. The polls said the nation suspected the Prime Minister of having deceived its representatives in the House of Commons. The polls said we believed he had deliberately misled us over Iraqi munitions to get some urgency into ‘our’ support for George W. Bush’s Middle Eastern expedition, and get the sacking…