|

Embracing Your Faults: Why Flawed Heroes Triumph

What with the recent slew of allegations around Savillegate (and the numerous other stars who’ve faced a barrage of less than savoury attention ), something has been preying on my mind- is a spotless reputation an attainable goal anymore? Eric Schmidt once said that “Now that information is ubiquitous, the obligation changes. It’s no longer…

|

Publicity stunt that needs some praise

Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next…