Global media flocked to the island Some stories are as much about public relations as they are news. This week marked the culmination of one of the greatest examples, which has left the PR industry gasping in admiration, says Ian Hall. In a blaze of publicity, more than a thousand media organisations around the world…
Here is the webcast of the head to head between Max Clifford and myself at the London College of Communications last Tuesday, in nine handy bite-sized chunks. Apologies to anyone who logged in to Ustream in the hope of seeing the debate streamed live – Ustream crashed and prevented us from going ahead. Part One…
Whilst I have no wish to denigrate the sense of loss the families of the 150 or so people who have died in Mexico must be feeling, I suspect that the reporting of the supposed Swine Flu pandemic is more hysterical by far than it needs to be and may in fact cause more problems…
A week has passed and it amazes me that there has been as much surprise at – and media condemnation of – Damien McBride’s attempts to slur the opposition as there has been. Surely this sort of thing, in one form or another has been going on for years? I’m not suggesting I approve of…
The King and Queen of Morning TV have been ripped apart in a plot worthy of Shakespeare. Money, greed, deceit, jealousy, subterfuge and high drama are driving this scenario, as if an excitable new scriptwriter with grand designs has been drafted in to rescue a failing soap. The vigour is intoxicating. Fern Britton has quit…
And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients. I’ve admired the work of Beatwax for a long time – their stunt to…
The government clearly does need people to focus attention away from them, writes Mark Borkowski. If they can, in some way, have a witch-hunt, not just on Fred Goodwin but other members of the banking community who are also sitting on pretty hefty pensions, that clearly helps. We all want a scapegoat. Unfortunately, scapegoats turn…
The celebrities he manufactures may come and go but the silver fox remains centre stage, marvels fellow PR Mark Borkowski Monday, 2 March 2009 Red top ringmaster: Max Clifford speaks to the media after the recent wedding of his client Jade Goody to Jack Tweed in Essex Put any misgivings about Jade Goody’s Barnumesque three-ring…
Put any misgivings about Jade Goody’s Barnumesque three-ring Circus sideshow to one side for moment. Instead, focus on the silver fox who has been the undisputed ringmaster of recent events in her life; Max Clifford. He may not be attired in a garish ring suit, but Max Clifford is clearly visible as the man, centre…
“So, what now for this latest dopey Olympian?” asked a headline in today’s Daily Mail, referring to American swimmer Michael Phelps’ bong-sucking faux pas. Phelps, who holds the record for the most gold medals won at a single Olympics (eight in Beijing) and the most ever golds won by an Olympian (fourteen), was photographed nursing…