Given the current debate surrounding PR, PR spam and how to further the better practices of PR in the 21st Century, the news that 3am has fallen out with Peter Andre’s management, CAN Associates because CAN wanted to control every aspect of a minor story about Andre teaming up with a coffee emporium can’t have…
The more we hear from the endless Brangelina rumour mill and the less we hear from anyone officially representing the couple, the more likely it seems that there is some truth in the suggestion that their long romance with the tabloids and each other is over. But in amongst the suggestions that they’re losing it…
Another piece, by me, on the Tiger Woods brand disintegration has appeared in Guardian Online’s Media section. It looks at the way that sports endorsement has been shifting away from volatile and risky sports stars, and at where the big money is settling in the aftermath of the Tiger Woods PR meltdown. “Let’s get one…
I was asked to comment on the fallout from Tiger Woods’s bad week in the press by the Guardian last week – the resulting article appears in today’s Media section and online under the headline In Need of a Tigerish Attorney. I took a critical look at the way he and his lawyer, Mark NeJame,…
The Media Guardian published an article of mine in yesterday’s Media comment looking at the rise of Google’s SideWiki and what it will mean for the future of PR. To read the published version, click here. For the unexpurgated version, please keep reading! Given the amount of fear other Google innovations, like their library project,…
The more implausible elements of the ‘Balloon Boy’ story are deflating fast, but still people are hanging on in there, waiting to see what happens when the balloon crashes finally to earth. Deprived of the possibility of an injured or dead child to fulminate over, the press are waiting to see what happens to the…
As the former editor of the News of the World turned PR man for David Cameron, Andy Coulson’s appearance before the House of Commons culture, media and sport select committee the other day was always likely to be difficult – this is a high-pressure enquiry into the phone hacking scandal. His performance was a masterstroke,…
Using shock tactics at the Edinburgh Festival Fringe is less likely to garner publicity in this desensitised media age, argues PR guru Mark Borkowski The Edinburgh Festival Fringe is nearly upon us. And to prove it, should proof be needed, the first stunt of the summer has aroused a flurry of media interest and rattled…
I was on the Today programme at 8.40 this morning, with Phil Hall from PHA Media, discussing Simon Lewis’s new role as director of communications for Gordon Brown and how he might turn Brown’s premiership around. A challenging role, as Phil and I agreed, especially given that he has to follow in the footsteps of…
The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by…