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Power PR: Matthew Freud and the Murdoch Empire

Many media commentators are speculating on who exactly has the most to lose from the precipitous events caused by the News of the World hacking scandal. The obvious casualties are the hundred journalists who have been pushed out into the cold. Murdoch has withdrawn from BSkyB bid. Other titles are in a definitive tailspin. Andy…

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How to manage a celebrity's reputation

I have known Keith Schilling for many years; he’s a highly able human being. On many occasions I’ve worked alongside some brilliant folk in his firm and have regularly taken part in their brilliant, thought-provoking, well attended seminars. In the last few days, Keith has been pictured in many broadsheet newspapers as journalists debate and…

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Matthew Freud, legendary manipulator, stage manager and fixer

My old pal Matthew Freud is truly a legendary manipulator, stage manager and fixer; a figure, whose undoubted skills as a PR suit, moves in shadowy circles. A regular at Davos, he knows how to knit his contacts together. There is much bitching about him, but not from me. There seems to be some sense…