Global media flocked to the island Some stories are as much about public relations as they are news. This week marked the culmination of one of the greatest examples, which has left the PR industry gasping in admiration, says Ian Hall. In a blaze of publicity, more than a thousand media organisations around the world…
I heard today that Howard Zieff had died – a name I’d not really encountered before, despite the fact that he’d directed a few breezy comedies like Private Benjamin, starring Goldie Hawn – but the obituaries made me sit up and take notice. It turns out that, when he started out in advertising, he was…
British Olympic gold medallist Rebecca Adlington will be announced as the new face of swimwear brand Speedo on Thursday, according to the Telegraph. Adlington will join Michael Phelps, who won a world record eight golds at the 2008 Beijing Olympics, as Speedo’s official face of the world’s biggest swimwear brand. Phelps has been sponsored by…
The protagonists dress as if they were auditioning for jobs as cruise ship entertainers. The atmosphere has all the excitement of a wet Wednesday in Bognor; as for the pace of the game itself – well, put it like this: a bad game on a slow day makes the average funeral procession look like the…
I love the hype that has surrounded the release of Cloverfield. After all its nearly ten years since the Blair Witch Project stole our attention. We all marveled then at the way the web would reinvent the marketing of movies .
The moving speech made yesterday by the grieving Barbara Reid on the second day of the inquest into the death of her son Jessie James, touched me. Jessie was a boy who clearly did not want to get caught up with the local street gang culture, and it seems that he was murdered for rejecting…
Lyndsay Moss – The Scotsman. It was a marketing man’s dream: Heinz Cream of Tomato Soup was not only one of Britain’s iconic food brands, it also improved men’s fertility. Heinz yesterday trumpeted university research which showed that eating its soup could “give guys extra oomph”. But the soup’s rise from kitchen cupboard staple to must-buy superfood…
A recent interview I gave for “Programme Notes: Case Studies for locating experimental theatre” about the role of marketing in growing audiences for experimental theatre.
I think some poor sod has been bamboozled in throwing away a lump of cash on this “new business” guerrilla marketing exercise. Many of the punters gong into the Ivy(yup you guessed it) failed to notice this enormous bottle stuck on the corner of West Street. Perhaps there is a bigger plan unfolding?
… The PR consultant Mark Borkowski believes that in the longer term, diet cola brands will have to face wider issues than whether a drink contains sugar. … By Ciar Byrne, INDEPENDENT Media Correspondent 01 February 2005 http://news.independent.co.uk/media/story.jsp?story=606545