Two paths that come together on one journey shape a new dimension of meaning and possibility, a co-creation of power and passion. This isn’t a half baked, hippy Eastern Mantra, but a communication paradigm. When an advertising idea shapes up into brilliant opportunism, we all turn and chuckle and wish we had had the same…
Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is…
From the Independent – … But a PR consultant, Mark Borkowski, warned: “Until things go wrong, producers think they have got everything covered and when it does go wrong, the questions … http://news.independent.co.uk/media/article329994.ece
�This Morning� this morning. Invited on to �This Morning� with the smart n savvy Lorraine Kelly and Philip Schofield. �All Human Life Is There� the News of the World used to emblazon across its masthead. Well, Rupert Murdoch�s editors may have lowered their sights, but not the ITV pantechnicon that is This Morning. There�s more…
‘This Morning’ this morning. Invited on to ‘This Morning’ with the smart n savvy Lorraine Kelly and Philip Schofield. ‘All Human Life Is There’ the News of the World used to emblazon across its masthead. Well, Rupert Murdoch’s editors may have lowered their sights, but not the ITV pantechnicon that is This Morning. There’s more…