An article in today’s Independent on brand name changes, comebacks and stunts, mentioning the Borkowski Wispa campaign and quoting me from a blog, originally published here. “We should really have learned from the past. Cadbury started making Wispa bars again two years ago after an online campaign by chocoholics supposedly nostalgic about their 1980s heyday….
The frenzy of moviedom and publicity that is the Cannes Film Festival is upon us again. Publicity stunts play an enormous part in the festival, however much the BBC’s Victoria Lindrea may protest that this year “really is all about the films“. Certainly there’s a great selection of serious filmmakers showing at this year’s festival,…
I was intrigued to read in yesterday’s Independent about the splash Paul Duddridge is making in Hollywood. He’s moved from being an agent for comedians based in Soho to becoming a fame guru in Los Angeles in two years and seems to be making a good fist of getting numbers of the countless acting hopefuls…
The Independent reported yesterday on the decline in ratings of Richard and Judy since their move to cable and asked me to comment. Here’s an extract of the article, entitled Turning off Richard and Judy. “They have spent the best part of two decades as Britain’s most unlikely TV power couple. Now it seems the…
My ramblings about Hello found their way into today’s Independent feature about the magazine http://www.independent.co.uk/news/media/hello-magazine-celebrates-its-20th-birthday-824252.html
From today’s Independent It’s time to tap the chav pound, innit .. PR consultant Mark Borkowski is sceptical. “There’ve always been tribes to be parodied – right back to the Teddy Boys,” he says. … http://news.independent.co.uk/media/story.jsp?story=583060
CHEQUEBOOK TV: Sky strikes �150,000 deal with woman in Beckham … Independent – London,England,UK … Mark Borkowski, a public relations expert, said last night that newspapers and broadcasters were sometimes willing to work together to increase their buying …