The food industry is an ingenious beast when it comes to persuading consumers to swallow information about the benefits of their foods. It’s a long-term investment for them to manufacture attitudes towards their product and they’ll go to any length to plug it, covertly or openly. Usually, stealth is the favoured action. There’s a story…
Today’s news was dominated by two stories. The first to be served up was a survey on how our busy lives are leading us to be able to cook only four different meals in our lifetime. Lack of time and long working hours mean we don’t learn how to cook different dishes and plump for…
The Guardian As he tucked into his own Christmas turkey, Bernard Matthews must have been relieved that 2006 was over. Hit by the the demise of the Turkey Twizzler and the exposure of animal cruelty – two of his workers had been filmed using a turkey as a baseball – his profits fell by 33%…
Old food brands that refuse to die out Independent – London,England Published: 14 March 2006 … to clubbers. The same PR people, Mark Borkowski’s agency, had relaunched Hovis – and are doing the same now with Bisto. But the … http://enjoyment.independent.co.uk/food_and_drink/features/article351225.ece
Domestic Goddess in saucy comeback Scotsman … Mark Borkowski, a PR expert, told The Scotsman that Nigella “was still the pin-up of middle Britain” and well connected in the media world. … http://news.scotsman.com/entertainment.cfm?id=1934732005
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.